September 30, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

Mediasphere Radio Blogging vs Writing… we must be gluttons for punishment

Posted by: of A View from the Isle on 06/19/07

In case you’ve missed it, Jim Turner and I have been doing a little radio show over at Blog Talk Radio. We took a week off so I could go camping and caving, but we’re back this week!

Jim and I have been doing a lot of thinking about blogging vs writing. What makes blogging something more than content? We’ve been coaching our bloggers at Bloggers For Hire on this and educating our clients as well. I don’t think we’ve even begun to scratch the surface on the whole topic. So tomorrow we’re going to tackle that one on the next show which will be tomorrow (Wednesday the 20th) at noon PDT. Remember you can call in at (646) 478-5023 or Skype us or … Gtalk…MSN …

We’d love to have callers chime in with their opinions and if I can get a chat room set up in time … we’ll have that too! Check our Twitter feeds for updates tomorrow (Jim’s tweetsTris’ tweets)

Catch you tomorrow!

You can listen to our past episodes in the archives section

Update: I got the web chat working! Launch the Userplane Webchat.  Jim and I will be hanging out there before, during, and maybe a little after, they show.

Technorati Tags: , , , , ,

Catch my BBS06 posts on the Tucows Blog starting tomorrow!

Posted by: of A View from the Isle on 10/23/06

Tucows is sending me to BBS (that’s Blog Business Summit, BTW .. where I am also speaking) to report live on the sessions.  Watch the Tucows blog for posts and updates.  I’ll be doing podcast interviews with folks during the whole Wednesday – Friday sessions.  I might also sneak in some posts on Saturday from our special speaker/VIP event.  Since there is a geek dinner tomorrow night with a lot of the speakers and other blogerati in attendance, I’ll make sure the old Cannon digicam has fresh batteries and my recorder is handy.  No, it isn’t really a part of the conference proper, but I might get some hints and tastes of the sessions to come.  Like Dave Taylor and character blogs (maybe?).

Oh, yeah I’m going to cross-post this in a few places so if you think you’ve read it on another blog, you probably have.

Tags: , , , , ,

 

Knock, knock. Is anyone reading my blog?

Posted by: of A View from the Isle on 10/3/06

BBS 06 Speaker BugWell Dave already spilled the beans (here and here), yep I’m speaking at BBS at the end of the month.  The question is, then, just what the heck am I speaking about.  RSS Metrics.  Oh boy, yeah.  I wrote a bit about it on my blog already, but essentially what I’m going to help people work out is how to measure their audience on their blog.  This, btw, is no mean feat.  The reason Feedburner has been so successful is that they do give those metrics.  But, my talk isn’t going to just be “Use Feedburner.  Thank you.  Any questions?”.  That’s more than a little lame.  Don’t ask me how I’m going to simplify the discussion, because I’m still noodling that around in my head (ouch).

The reason, besides I was stupid enough to agree, that I’m talking about RSS metrics (and maybe blog metrics in general), is that as businesses get into blogs, bosses want to know what impact the blog is having.  Who is reading it, how often, when, what …  And while it might seem easy to dismiss these things, it really isn’t.  It is important.

If you are interested in biz blogging, BBS (as Dave said) is a great time to learn and network.  Pick the brains of folks already doing it.  Hang out with fun folks and just bask in the general blogginess.  I know that after BBS you will have a ton of new ideas and ways to start blogging or improve your blogging.   Now let me sweeten the pot a bit.  If you want to go I have a discount code for you worth $100 off any package.  When you register use code LCAS06 and the discount is yours.  There are deals to be had for hotel rooms (I use Hotwire myself) and I’ll be there Tuesday night and for the workshops and conferences.  Stop by and say hi.  I’m sure Dave and I will be hanging out somewhere chatting (look for the tall guy with the beard and the shorter geeky guy with glasses).

Tags: , ,

 

Blog Marketing: Online Seminar

For those of you looking for rules (I hate that word–how about “guidelines?”), case studies and advice on how to market with blogs, you may want to clear your calendar for this Thursday, July 27th at 12pm EST.

Co-blogger Jeremy Wright is hosting Truths of Blog Marketing: Reaching Customers, Building Your Brand, a Web seminar for MarketingProfs.

The seminar goes for $99, or is free for Marketing Profs’ Premium Plus members. Another argument for becoming a member is Kelly Goto’s Tuesday, July 25th seminar: Demystifying Website Usability: Rapid Research for Marketers.

Influential Authorities on Blog Marketing

Posted by: of Online Marketing Blog on 07/23/06

Onalytica has published the results of their analysis on the most influential authorities on “blog marketing”. The top 20 influential sites/blogs include:

  • New York Times
  • Josh Hallett – hyku
  • Seth Godin
  • Steve Rubel – Micropersuasion
  • Businessweek
  • ClickZ
  • Wired
  • Patsi Krakoff and Denise Wakeman – Next Level Biz Tips
  • WebProNews
  • Danny Sullivan – Search Engine Watch
  • Fast Company
  • Lee Odden – Top Rank Results
  • Marketing Sherpa
  • Darren Rowse – Problogger
  • AllBusiness.com
  • Hugh Mac Leod – Gaping Void
  • Jeff Jarvis – Buzz Machine
  • Ben McConnel and Jackie Huba – Church of the Customer
  • Mitch Joel – Twist Image
  • Steve Hall – Adrants

Business Blog Consulting alumni Steve Rubel was listed and I’m happy to report current contributor Josh Hallett of hyku and my own company TopRank were listed as well.

The analysis focuses on influence and popularity showing that the most popular authorities are not necessarily the most influential. Popularity was measured by the number of referrers and influence was measure by the authority of the referrers.

Limiting the measure of popularity to link referrers seems a bit simplistic. Traffic would appear to be a logical factor as well.

In the previous analysis on the most influential authorities on “business blogs” (full report pdf), Business Blog Consulting was listed as the fourth most influential sandwiched between BusinessWeek and CNN.

TypePad Features Another BBC Blog – Flyte

Posted by: of Diva Marketing Blog on 06/8/06

TypePad must really like the blogger line-up at Business Blog Consulting. We hit the jackpot this week. Rich Brook’s Flyte is the featured blog today.

Congrats! Rich. By the way, if you miss the write-up on the home page (6/8), catch it on the archives.

Diva Marketing Blog – TypePad’s Featured Blog of the Day

A quick (unsolicited) kudo to our own Toby Bloomberg; her Diva Marketing Blog is TypePad’s Featured Blog of the Day today (6/5/08.)

Great job, Toby!

Andy’s just BlogWild! The book is out!

Posted by: of A View from the Isle on 04/6/06

So Andy whimped out and asked me to post for him about the official release of his bookBlogWild!“. Geez Andy, it’s a great book! Why wouldn’t you want to write about it? Now I’ve already done a review of both Andy’s and Des’ books, but this is Andy’s day. The book is real, it’s done, it’s even hard cover!

And I really did enjoy it (I still have to try the recipes). Here’s my thing about business books. First they need to be readable. Good prose is key. Humour is important. Next, they need to cut to the chase. Brevity scores major points in my book. Took me less than an hour to go cover to cover (yeah, okay I skimmed the Typepad sections … but I know when I’m fixing Toby’s site I’ll be referring to it). So if you car pool to work or take transit, you might be able to be done and have action steps before you even get to work!

That brings me to my next (and next to last) point … action items. End the chapters with nice easy action items. Something short and tangible that could even be done while you’re on hold or something. Intense action items just don’t work. KISS. Keep It Simple Stupid.

Finally, the anti-hype factor. Yes, blogs are hot. Yes, people are clamoring about them. But there are real business reasons for using the a blog to get your message out. How about saving money! There’s a good one (and it’s in Andy’s book). Andy leverages the hype about blogs to get your attention, but then puts all the advice into anti-hype tone. This is so important. People might get sick of talking about “blogs” per se, but they aren’t going to get sick of being able to write about their business, communicate with customers, and get a good search engine ranking for like $15/mo.

So … Andy’s book is for real. Congrats Andy!. And boy with all the authors on this site I’m getting to feel like the odd man out! Oh well. Who wants to read a book written by a geek anyway.

Tags: ,

So this is where Tris has been … Qumana and Lycos strike a deal

Posted by: of A View from the Isle on 04/5/06

I’ve been pretty absent from the Blogosphere lately and if you’ve been wondering why (or maybe you haven’t ;-) ) this is why. For the past month + I’ve been orchestrating the launch of a deal with Lycos to use and promote Qumana’s offline blog editor and our RSS reader QReader (formerly Lektora).

Lycos press release, Qumana release, my blog post

This has been a huge and exciting project for us and, to the best of my knowledge, is the first time a blog platform has chosen to promote a single blog tool for their users. Believe me this is just the first of these kinds of deals we’re working on.

Beyond what this means for Qumana, I think this is the first step towards a great thing for blogs and blogging. Make it easy for “regular people” to publish rich posts, publish to nearly any blog platform, tag their posts, and insert a key-word driven via Q Ads (formerly Adgenta) and I think we are enabling people to write more content, better and leverage it across lots of places.

So, thank you to the whole Qumana and Lycos team. The fun is just starting now!

Tags: ,

Happy Birthday BusinessBlogConsulting.com

Posted by: of ExecutiveSummary.com on 03/30/06

I just realized this site recently passed its second anniversary (born sometime in March 2004). Hooray for us!

There is a career in blogging and we’re all living proof

Posted by: of A View from the Isle on 02/17/06

I was talking with my girlfriend last night about this and Dana’s post about the most influential business bloggers (and a quick IM chat) really drove this point home … a lot of us have started great careers (sometimes even new ones) through blogging.

Think about Steve Rubel … he started a CooperKatz, started blogging and is now one of the most respected PR and business bloggers out there … not to mention now a senior VP at Edelman.

How about Dana … from his blogging and consulting … Pheedo

Rick Bruner … DoubleClick.

Me? From a consultant trying blogging for a kick to CBO at Qumana and partner in One By One Media

The lesson here is that blogging isn’t a magic bullet, but it does let you highlight your skills and talents to the world. Just by writing about what your are passionate about. Not bad. Not easy either, btw. It does take a lot of work, a lot of reading, and dedication. The rewards? Well the rewards are worth it. I enjoy writing but I enjoy even more the feeling that I’ve embarked on a whole new career path, just by doing something I love to do. And a new career that I am excited about and looking forward to for years to come.

So … fellow BBCers … what’s your story?

Tags: ,

Come join us for a blogging cruise!

Posted by: of A View from the Isle on 01/23/06

This idea has been some time in the making and is finally here. When I first met Jim Turner he mentioned the idea of “Hey wouldn’t it be a great idea to have a business blogging Caribbean cruise?” I thought … Yeah! Awesome, let’s do it! Well months later we’ve taken the wraps off the cruise website and blog …Blogonomics (website) and the Blogonomics Blog.

So, what’s the deal? Basically it’s a five-day cruise from Fort Lauderdale to Cozumel and back (of course back!) that we’re considering a blogging boot camp on the high seas (with fruity drinks!). The goal is that attendees can come learn about blogging from leading experts (with topics like design, metrics, SEO, using RSS, and writing) and leave ready to blog better or get their business blog off the ground. We’ll have on-board WiFi and hands-on workshops in the evenings like adding pictures to your blog.

All the pricing and info is on our website. We have early-bird pricing available for the first 100 bookings, so with the amount of interest we’ve been getting on the back-channel … you might think about getting in early.

We are, of course, looking for sponsors for this first-of-its-kind event. Scott has pulled together a super sponsor-info pack and other information on the website as well.

This has been a true team effort. None of this could have been done without this awesome team. Scott Goldblatt has been leading the charge for Jim and I. Shylah, true to form, always comes in just when we’re getting behind. And then there’s Jeremy Wright … the cool, cool template is his doing. Not to mention that many of the contributors here (Jim, me, Jeremy) are confirmed speakers and there are more to come!

So … let’s get cruising!

Tags: ,

Just desserts

Posted by: of A View from the Isle on 11/24/05
In the end, it works out.  Boy, Toby, Donna, and I sure didn’t think so a few months ago.  DeliciousDestinations is the blog for GourmetStation  mail-to-you gourmet food service.
 
As a quick side-note.  I’m not unbiased here.  Toby is a dear friend.  We talk a lot and collaborate on a few things together.  I also did some small tweaks on her blog and DeliciousDestinations.  And, since I am in California this week, took the opportunity to try a gourmet meal from GourmetStation.  Wow.  We had the 4-course Tuscan dinner.  It came, still all nice and frozen, in a insulated, nicely-packaged box via UPS.  I’m pretty handy in the kitchen, but for those who are pressed for time (or skill or both) this is a nice, nice treat.  Pretty much all you’d have to do is to pick up a bottle of wine to match (Toby, actually, took care of that for me … thank you again).  If you are a single guy and wanted to be sneaky you could seriously impress your date with this meal, hot out of the oven (from soup to dessert, even a candle, it’s all there), nicely plated.  Regardless it was a great meal.  The Italian Wedding Soup is something I have to look for a recipe for.
 
Back to the matter at hand … I’m glad to see that my friends and colleagues (and BusinessWeek’s Blogspotting) gave theInc. article and GourmetStation some space and positive words.  Toby and Donna certainly did work the blogosphere as the storm was whirling above them.  A lot of the discussion was far less than flattering (or polite for that matter), but they stuck to their guns.  We should all be thankful that they did too.  They pushed the boundaries.  They did it with style and panache.  Now, I think a well done character blog (can I still lay claim to coining that?) is certainly an acceptable thing.  Whew, ’cause I certainly have some characters begging to get out of me!
 
Thanks Toby and Donna.
 

The 11 Biggest Mistakes Small Business Bloggers Make

Posted by: of ExecutiveSummary.com on 11/18/05

The 11 Biggest Mistakes Small Business Bloggers MakeIt’s easy to get started blogging…today’s blogging software is inexpensive, easy-to-learn, and does most of the heavy lifting for you.

However, it’s a lot more difficult to build a successful blog: one that attracts prospects and clients, establishes you as an expert or an industry leader, and helps you attain search engine "findability."

There’s some great advice out there for big companies and CEO’s who want to blog; just check out Debbie Weil’s BlogWrite for CEOs. However, when you’re a small business owner like me, not all the advice is directly transferable.

I wish the "today" me could go back and talk to the "then" me and give him (me?) some good advice on business blogging. It would have saved me a lot of time and frustration over the past year.

If you’re interested in learning from my mistakes, check out The 11 Biggest Mistakes Small Business Bloggers Make. (Email registration required.)

Plus, if you’ve got some of your own mistakes that you’d like to share, please take advantage of our comments and trackbacks below. After all, failure (or a mistake) is a much better teacher than success.

Blogs, Search, PR, and a Gourmet

Posted by: of A View from the Isle on 11/8/05
I love it when a few articles come together for me into something that makes me go wow! I’m going to start with the recent article that started the tumble into the connection.
 
Steve commented on a SearchEngineWatch article about companies needing to include search engine monitoring in their PR programs (especially watching blogs).  Steve cited the statistic that 39% of the top 20 results on the top 100 brands were from “consumer generated media”.  Okay, cool.  The SEW article goes a little deeper, talking about how blogs can, and will, steer the commentary on your brand.  They cited WalMart and unions as an example.  Me?  I look to my friend Toby.
 
Toby and her clients at GourmetStation were recently profiled in Inc. Magazine (here’s the link to Toby’s post, the blog Delicious Destinations and a PDF of the article: Download: inc_magazine_november_2005_blog_gs_article.pdf) on the whole T. Alexander character blog saga.  What Toby didn’t mention was that she (and I helped a little) used PubSub, Feedster, and other search tools to track the conversation and ride it out.  This, I think, is better than the cited WalMart approach of building a site to push other sites down.  Work with those who are already talking about you, leave comments, start a blog and link to them.  Become part of the discussion and conversation, not a giant trying to squash it.
 
As a professional blogger you owe it to your clients and yourself to keep an eye on the discussion about your posts.  You can leverage good feedback when renewing contracts or getting new ones, and negative stuff … this is where you show your skills at being a blogger.  Remember this isn’t just an ego feed thing.  It’s making sure that you’re doing an effective job.
 
 
Powered By Qumana

BBS05: Cool Women Bloggers at the Blog Business Summit

Posted by: of BlogWrite for CEOs on 08/19/05

One of the great things about participating in a three-day conference like Blog Business Summit is meeting in the flesh people you’ve been interacting with online. (I ran a session featuring dueling corporate blogs: GM’s Fastlane blog vs. Intuit’s QuickBooks Online blog.)

Dave Tayor, who ran the BBS’s popular Blogging 101 pre-conference session, has penned a thoughtful article on this topic: The Critical Business Value of Attending Conferences. BTW, it’s been hugely fun for me to meet Dave in person for the first time after several years of email correspondence.

In addition, I’ve had the chance to meet a handful of whip-smart A-list women bloggers. In no order, a tip of the hat to Mary Hodder, Sally Falkow, Laurie Mayers, Rebecca Blood, Molly Holzschlag and Evelyn Rodriguez – all of whom presented at BBS. It’s been a thrill…

This is more than just a blog re-birth …

Posted by: of A View from the Isle on 08/2/05
It hit me.  Hit me like the proverbial ton of bricks, maybe harder.  I was writing about Scoble taking a break for the week and Jeremy un-subbing from the “A-list” for the Qumana blog— Qumana Blog the new blog paradigm—talking about the new paradigm of blogging and, by extension, business blogging.  I started thinking about this site’s re-birth and it hit me, this is the new paradigm.  What do we have here?  We have a group of contribution authors, writing on their own, on a specific topic.  We’ve all been invited to do this.  We all have made names for ourselves.  We’re all contributing to a larger whole, making this blog into a “must-read” blog—together.
 
Sure this isn’t all of the new paradigm, but this is a huge new thing.  An instant magazine.  Minimal start up costs.  Instant, world-wide distribution.
 
The Blogosphere at it’s best.  And I’m so damn proud to be here.  Rick and Paul, thank you.
 
 
Powered By Qumana

The Decade in Online Advertising

Posted by: of ExecutiveSummary.com on 04/19/05

Man, I am a bad blogger. I spent much of the evening last night spamming marketing bloggers about a new report I’ve just finished writing. What was striking is how much more frequently they all blog than I do.

Ah well. Here’s what I’ve been busy with lately, anyway: The Decade in Online Advertising (PDF | landing page), a wide-ranging retrospective of the development of the web marketing industry. Needless to say there is a section on blogs. It’s free to download.

For a sample chart (my favorite), click here.

Happy Belated Birthday to This Blog!

Posted by: of ExecutiveSummary.com on 03/27/05

Oops. I just realized the first post (nothing special) to this blog was March 19, 2004.

Todd & Rick Speak on Blogs at WOMMA Conf., Chicago, Next Week

Posted by: of ExecutiveSummary.com on 03/25/05

I realized that I should probably note that fellow site poster Todd S. and I are both speaking on a blog panel at the Word of Mouth Marketing Association‘s debut conference next week (Tues. & Wed.) in Chicago, in case any of you faithful readers were planning on attending. Should be fun. We just had a productive call about it. Deborah Schultz, marketing director for Six Apart, will also be on the panel. We’re actually planning to blog a bunch of resources here just before our panel on Wednesday morning, so stay tuned.

Here’s a clue that WOMMA "gets it": the site has a Press Pass Policy page that reads, in part:

This event is being held in a small venue with limited seating. We have
reserved 20 seats for press and bloggers. Priority will be given to
reporters with media credentials and full-time bloggers who are coming
as journalists primarily to learn and cover the event.

I suspect they’ve long ago since given out those few passes, but don’t you like that the policy applies equally to bloggers? Except, "full-time bloggers" pretty much narrows the field. I mean, Jeff Jarvis and Steve Rubel and Glenn Reynolds and Markos Moulitsas Zúniga and most of the rest of us aside from Jason Kottke have full-time jobs. I presume it’s more a polite way of saying, "Sorry, you don’t get enough traffic" to all the wannabees. Fair enough.

 

Next Page »

Syndicate:

RSS RSS Feed



Posts via e-mail

Enter your email address:

Delivered by FeedBurner

Recent Posts:

Archives:

Buzz Cloud:

Recent Readers:

Tag Cloud:

Categories:

types of depression migraine symptoms building muscle for women how to get rid of back acne fast how to beat depression treatment for depression painkiller addiction signs workouts for women