October 25, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

The Process of Starting a Corporate Blog

Posted by: of Made for Marketing on 02/25/08

Do you really need a process for starting a blog? Well, not if you’re a small, one-person business and you’re the only person to answer to. However, if yours is a multi-million (or billion) dollar enterprise that needs multiple layers of approval, then the following first in a three-part series on the process of setting up a corporate blog will benefit you.

This comes from a post at MarketingProfs, so here are the highlights. For the full post and original material, read on over here.

There are three phases to the corporate blog process. 1) Investigate, 2) Create, 3) Activate. This post deals only with the investgate phase, which follows these steps:
1. Determine Goals for Your Corporate Blog
You need to to determine why you’re doing this, get baseline measurements in place and create a vision for success. See the mindmap below for more detail.

2. Assess Your Market for Blog Viability
Not every company should blog. You need to understand what kind of conversation is taking place in your market and if you can easily enter the conversation with your blog strategy. You also need to look internally to make sure that this fits with your corporate culture.

3. Map to Overall Marketing/Communications Strategy
This is critical. The blog should not be an appendage or bolt-on to your marketing. If you’re going to do it right, it needs to be integrated into the rest of your messaging and conversation.

4. Risk Profile Assessment
Ask yourself a few questions to determine how ready you are to engage in the market conversation. You’ll have sooner or later, but here are a few things to look out for before you leap.
- Have you ever personally used social media and what’s your comfort level?
- What is your company’s tolerance for risk (e.g., initiating new or untested marketing tactics, launching bold corporate initiatives, etc.)?
- How does your company normally react to negative commentary from the media?

For more, read the MarketingProfs post: What’s the Process for Starting a Corporate Blog? How Long Does It Take? [Part 1 of 3].

Weblog (Blog) Implementation Process Roadmap

 

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