So Andy whimped out and asked me to post for him about the official release of his book “BlogWild!“. Geez Andy, it’s a great book! Why wouldn’t you want to write about it? Now I’ve already done a review of both Andy’s and Des’ books, but this is Andy’s day. The book is real, it’s done, it’s even hard cover!
And I really did enjoy it (I still have to try the recipes). Here’s my thing about business books. First they need to be readable. Good prose is key. Humour is important. Next, they need to cut to the chase. Brevity scores major points in my book. Took me less than an hour to go cover to cover (yeah, okay I skimmed the Typepad sections … but I know when I’m fixing Toby’s site I’ll be referring to it). So if you car pool to work or take transit, you might be able to be done and have action steps before you even get to work!
That brings me to my next (and next to last) point … action items. End the chapters with nice easy action items. Something short and tangible that could even be done while you’re on hold or something. Intense action items just don’t work. KISS. Keep It Simple Stupid.
Finally, the anti-hype factor. Yes, blogs are hot. Yes, people are clamoring about them. But there are real business reasons for using the a blog to get your message out. How about saving money! There’s a good one (and it’s in Andy’s book). Andy leverages the hype about blogs to get your attention, but then puts all the advice into anti-hype tone. This is so important. People might get sick of talking about “blogs” per se, but they aren’t going to get sick of being able to write about their business, communicate with customers, and get a good search engine ranking for like $15/mo.
So … Andy’s book is for real. Congrats Andy!. And boy with all the authors on this site I’m getting to feel like the odd man out! Oh well. Who wants to read a book written by a geek anyway.