With the decimated housing market fueling the Great Recession, savvy realtors have realized they needed to “up their game” with their online marketing in order to keep food on the table for their families. Where did they turn? Why, blogging of course, among other things.

I had an opportunity recently to sit down with one such forward-thinking realtor-blogger, Jamie Miller. She’s actually a former employee of my former company Netconcepts, and she’s the agent for this beautiful property in Madison Wisconsin (yes, it’s my home). I asked her to share some pointers for realtors who want to get into blogging. Here are Jamie’s tips:

• Use your blog’s name to target geographic locations. I named my blog Madison Wisconsin Living.
• Also consider optimizing your blog around condo communities, like Miami Condo Lifestyle does, to target Google searchers. Individual posts can be condos for sale within their respective communities.
• Post all your property listings to your blog, and have a separate property listings category. This provides an excellent source of regular content for readers and the search engines.
• Don’t remove properties once they’ve sold. Simply update the listings with the word “Sold” — it’s a great way to communicate to prospective clients how many properties you’ve sold.
• Develop an authoritative voice in your local market for all things home sales. For instance, The Boston Real Estate Blog publishes local real estate news and stats.
• Leverage your blogging content into Social Media sites, such as your Facebook pages or Twitter profiles. It takes time to source and author content for blogging, this content should be shared across additional marketing channels in order to get the most bang for the buck and maintain message consistency.
• Don’t forget to also incorporate typical Real Estate Website features and functionality into your blog, such as Featured properties to highlight the agents own properties for sale, a Property Search that pulls from a MLS (multiple listing service), and informational pages on buying and selling homes. For example, My Westside LA has great posting categories that feature content targeted to buyers and sellers.
• If you’re a blogging newbie, it’s really easy to get started. Simply purchase a domain or use an existing domain you own (don’t just use a subdomain of wordpress.com or blogspot.com), purchase a hosting package (Ed. note: Bluehost is the one I use), and perform the famous “5 minute WordPress install” (actually it’s more like 5 seconds!)
• There are some great, cost-effective real estate-specific themes for WordPress you can choose from, including RealEstateThemes.com, Agent Press, and Villa Grande. Or, just Google for “wordpress real estate themes“.
• Install the following WordPress plugins: SEO Title Tag, Breadcrumb navigation, Google Analytics, and WPtouch iPhone Theme.
• Before you start writing, first outline your content plan for the blog. The plan can include things like new listings, local real estate news, tips on home selling, etc.

Everyone has secrets to their success. It’s what makes them tick and it’s what makes them get things done. I’d love to share with you the secrets to success that I have found and would love to hear about yours.

I think that regardless of what we do in business, be it blogging, administration, bookkeeping, etc., we still need to have that secret in order to push forward.

1. The Speed of Implementation.

I can’t take full credit for this. I mean, I’ve always done it but I didn’t come up with that line. I don’t really know who originally said it but I saw it on an Eben Pagan video and it resonated so well with me. To be successful, you must take your ideas and implement them – FAST. Don’t hold back and don’t dilly-dally with details and with trying to be perfect. Get it up there and out there and tweak as you go.

2. Using Your Strengths & Delegating the Rest.

Don’t try to do everything yourself. Let’s face it – we all know you’re brilliant but to be successful, you need to learn that you aren’t the best person to do everything in your business. Read the E-Myth Revisited for a great take on what it means to wear many hats as an entrepreneur. It’ll make you realize that you should focus on what you’re good at and then delegate out the rest. Find the right people and they’ll pay for themselves.

3. Surround Yourself with a Good Support System.

This is essential. I’ve always been blessed with a great support system. My family has always supported my dreams and has never held me back (even if some of them – like wanting to be a millionaire before I turn 30 – seems far-fetched) and my husband is numero uno in terms of providing me with space and time to grow and build my business. Learn to surround yourself with positive people and rid yourself of the toxic people.

4. Only Do What You Love to Do.

I try to implement this daily. I don’t do anything I don’t love to do. Why? If I do things I don’t like to do, I run the risk (the high risk) of doing a poor job at or taking light years to turn it around to my client. We’re not meant to do everything. We’re just not. It’s the same with clients – we’re not meant to work with everyone. We’re meant to do the work where our passion lies and where our heart is because THAT makes us successful.

5. Only Work With People Who Energize & Inspire You.

This is really important. While it sounds similar to the support system, this refers more directly to your clients and/or customers. I’ve had an interesting entrepreneurial life thus far and I’ve met both really amazing clients and other clients whose styles did not mesh well with mine. I’ve come to learn that I’ve got certain characteristics that not everyone can get used to – for example, I only do scheduled calls due to my busy work schedule – and if the people I work with can’t come to terms with that, we won’t work over the long-term. So, find people that you are inspired and energized by and who embrace your talents and understand the way you work.

6. Limit Your Overhead.

Don’t do things in a complicated way. I swear to you, for everything you want to do in your business, you can usually do it on the cheap AND get a really professional result. I’ve hardly spent any money on marketing or advertising for my business. Aside from my website, I have very little marketing overhead. My websites are done inexpensively too because I do them myself. I understand that not everyone has that talent but do your research, stay in the green and you’ll become more successful. Think of how much less stress you’ll have when money is not an issue!

7. Be Aware of Your Human-ness.

I love this one. I often find that in the land of the entrepreneur, too many people forget that they are human (or that those they are talking to are also human). What I mean is that often times, things are done or said that would never be done or said if both parties were standing in the same room. Treat your fellow entrepreneurs with respect and you’ll go a lot farther. This too is something I’ve learned as I’ve grown as a business owner and moved out of that ‘corporate’ mindset.

8. Be Generous.

Don’t be afraid to give away information or help out your fellow business person for nothing in return. I don’t mean start giving away your services for free but sometimes, provide advice or give away an ebook and do it for free. Don’t ask for a favor in return and don’t ask for payment. Just do it. It feels great and people will remember you. Michael Port, a past client of mine, used to quote often “Long after you’re gone, people won’t remember what you said but how you made them feel.�

What are your keys to success?