October 1, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

12 Tips for Marketing New Blogs

Posted by: of Online Marketing Blog on 06/16/10

Plenty of new B2C and B2B blogs are launched every day and the sheer volume of content makes standing out increasingly difficult. My personal experience as a B2B Marketing pro, is that blogs can be one of the most effective ways create connections with prospects and customers through useful content. However, that content will go unnoticed unless you promote it. To that end, here are 12 tips for marketing a new blog.

  1. Add A Link – If it’s a company blog, or if it’s attached to another site, add a link to the blog from the main navigation on the parent website.
  2. Create A Badge – On the main website, add a badge to the homepage, or sidebar, that promotes the blog. Images are a good way to catch a visitor’s attention.
  3. Email – Add a link to the blog in your email signature.
  4. Newsletter – Announce the blog in the company newsletter.
  5. Network – Announce the blog to your Twitter followers, Facebook fans, Linked in connections and any other social networks that you are apart of.
  6. Press Release – If you feel that the blog is important enough to support a press release, put one out.
  7. Submit – Submit the blog to blog & feed directories.
  8. Share – Share your blog with co-workers, friends and others in your network. You never know when they might promote it for you.
  9. Link – One way to get other bloggers to notice you is to link to them. Summarize someone else’s long blog post, expand upon someones shorter post, or just write your thoughts on a topic that someone else wrote about and link back to the original post.
  10. Give Away – If it’s a product blog, run a promotion on the blog giving away one of your products. Sometimes the value that can come out of giving something away can be more beneficial than all the items above.
  11. Guest Post – If there are other blogs in your industry, ask around and see if they’d allow you to guest post for them. In return, you’d get a link back to your blog in your profile, or post, on their site.
  12. Ask – Tap into the social networks within the industry you’re trying to reach and ask them what they’re interested in. Here’s an example of a post that did just that on Twitter for this blog. Show interest in the interest of your audience and they’ll pay more attention and share your content.

Of course, there’s no substitute for good content, so even the best blog marketing tactics will be fruitless unless those visitors find something useful AND the blog publisher has made it easy to share that content. This is a simple, yet effective formula at the center of our blog marketing services.

What tips and tactics have you found to be effective for promoting a new blog?

Blogging Top Ranked Digital Marketing Tactic for 2009

Posted by: of Online Marketing Blog on 04/21/09

Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing. With concerns over the recession and its impact on marketing, I recently ran a poll of the 17,000 subscribers at Online Marketing Blog to discover their intentions for digital marketing tactics in 2009.

Poll respondents cast 1,559 votes for their top three digital marketing tactics (from a list of 45) for 200. Blogging, Twitter and Search Engine Optimization topped the list. Out of the top ten rated marketing tactics, six fell into the category of Social Media Marketing.

The actual question asked was, “What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected:

• Blogging (34%)
• Microblogging (Twitter) (29%)
• Search engine optimization (28%)
• Social network participation (Facebook, LinkedIn) (26%)
• Email marketing (17%)
• Social media monitoring & outreach (17%)
• Pay per click (14%)
• Blogger relations (12%)
• Video marketing (10%)
• Social media advertising (7%)

Email marketing rated higher than PPC which is surprising given the budgets spent on PPC vs email. Some tactics are much easier to implement than others, or less expensive, which may explain a few of the top choices, such as Twitter.

Corporate web sites didn’t rate in the top ten tactics. Does this mean the death of company web sites? Some companies are succumbing to the social media perspective to extremes, like the Skittles site which had been simplified to a page of search results from Twitter and then changed to their Facebook page. Others are adding social features to their company sites to complement existing messaging and functionality.

By now, most companies have their 2009 online marketing plans in place. Does this ranked order of tactics mean you should change up your online marketing mix? The answer is that digital marketing tactics should match the needs of the situation, company resources, the target market and end consumer preferences. The proper tactical mix for a digital marketing program could be anything from the 45 tactics listed in the TopRank Blog poll and still be successful as long as they support a valid strategy.

Some companies are prepared for digital and social media marketing programs and many are not. To get “ready”, companies need to develop a social media roadmap and get up to speed on both best and worst practices. Whether those methods of reaching and communicating with customers reconciles with existing marketing plans or not, companies would do well to allocate resources to some level of ongoing social media training, testing and development of expertise in the social media space.

 

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