October 21, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

Is Blogging Recession Proof?

There are two groups of people who apparently make hay during  a recession: journalists and Web marketers.

I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.

Business magazines run cover stories like “You Can Beat the Bad Economy.” (BusinessWeek Small Biz). Marketers talk about how to sell, market or profit from a recession in ezines, blogs, teleclasses and seminars. (I should know, I’m talking to a fellow marketer about doing a teleseminar on this very subject.)

There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts.  One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier.

Even with falling advertising costs, your blog still costs less; basically a few dollars a month in hosting fees. And, with a falling economy, there’s plenty of topics to discuss. A quick search of Technorati includes such posts as:

Hmm…maybe that last one hints that even bloggers aren’t immune to the recession…especially those who are reliant on Google Adsense to make a profit.

 

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