November 1, 2014

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

Posted by: of Stephan on 02/12/13

Former mortgage broker and digital information business expert, Susan Lassiter-Lyons built her business online, and grew it to a six-figure income in only seven months.

She attributes her amazing success to a simple framework she developed and perfected over that time.

Recently, I met with Susan and she shared with me her “$1 Million digital business blueprint”. In my guest blogger post on Problogger.com, I go through her exact, replicable steps to apply to your business. Here is a snippet of what I cover.

$1 Million digital business blueprint

Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital.

Susan’s ebook, Mortgage Secrets for Real Estate Investors is where it all started. Published nearly four years ago, it still makes $600-$3,000 a month in online sales.

That ebook functioned as a launch point for her business that eventually reached six figures by July 2009. Living by her three-step framework, she is now able to work part-time, with no boss, in flip-flops. Some might call that a dream job.

The framework

Now, let’s break down that three-step framework for creating an online business around your passion.

Step 1. Create

  • Create a product of your own.
  • Acquire the rights to an already created info product to sell as your own.
  • Expand to a product suite.

Step 2. Campaign

  • Start a blog about your topic.
  • Start a Facebook page about your product.
  • Buy some cheap ads on Google to promote your product.
  • Ask others who have websites and subscribers in your niche to email their list about your product.

Step 3. Convert

  • Create a simple website that tells visitors all about the features and benefits of your product.
  • Offer a simple way for them to buy and download the product.

Is it really that simple?

Susan Lassiter-Lyons has proven that these steps work. While the framework is simple, as you can see, there’s a lot of work in each step. But if you follow her example, while you may not make six figures in seven months, you will put yourself on a path to similar success.

Read more here.

 

 

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