Former mortgage broker and digital information business expert, Susan Lassiter-Lyons built her business online, and grew it to a six-figure income in only seven months.
She attributes her amazing success to a simple framework she developed and perfected over that time.
Recently, I met with Susan and she shared with me her “$1 Million digital business blueprint”. In my guest blogger post on Problogger.com, I go through her exact, replicable steps to apply to your business. Here is a snippet of what I cover.
$1 Million digital business blueprint
Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital.
Susan’s ebook, Mortgage Secrets for Real Estate Investors is where it all started. Published nearly four years ago, it still makes $600-$3,000 a month in online sales.
That ebook functioned as a launch point for her business that eventually reached six figures by July 2009. Living by her three-step framework, she is now able to work part-time, with no boss, in flip-flops. Some might call that a dream job.
Now, let’s break down that three-step framework for creating an online business around your passion.
Step 1. Create
- Create a product of your own.
- Acquire the rights to an already created info product to sell as your own.
- Expand to a product suite.
Step 2. Campaign
- Start a blog about your topic.
- Start a Facebook page about your product.
- Buy some cheap ads on Google to promote your product.
- Ask others who have websites and subscribers in your niche to email their list about your product.
Step 3. Convert
- Create a simple website that tells visitors all about the features and benefits of your product.
- Offer a simple way for them to buy and download the product.
Is it really that simple?
Susan Lassiter-Lyons has proven that these steps work. While the framework is simple, as you can see, there’s a lot of work in each step. But if you follow her example, while you may not make six figures in seven months, you will put yourself on a path to similar success.
Read more here.