April 20, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

How To Name Your Business Blog

Posted by: of BizGrowthNews on 04/24/08

One of the questions I often get asked is how to name your business blog or name your business.

Many people call their business blog by their own name which is great especially if you are in the area of professional services and want to be known online by your name, therefore building your personal brand online.

In fact I always recommend that you purchase your own name as a domain name whether you are ready to start business blogging or buiding your personal brand online.

However I always consider whether the name of your business blog will be easy for people to understand if you speak it outloud on a teleseminar, at a speaking event, on a podcast, at a networking meeting, at a speaking gig or when on the radio.

My name is difficult for many people to understand and also difficult for many people to spell – in fact other than my family, I do not know anyone who has ever correctly spelt my surname when first meeting me - you pronounce it ‘Day’ but you spell it ‘De’.

That’s one of the reasons I chose a name for my main business blog ‘Biz Growth News’ - it’s relatively easy to understand when you say it outloud and it does what it says on the tin – I share strategies and insights about growing your business.

My business blog sits on my portal site represnting me online and after naming my business blog, I purchased a domain name for ‘Biz Growth News’ which points across to the blog.

I recently came across a great business blog by Paul Stamatiou. Paul as obviously recognised that his surname is difficult to pronounce and spell correctly. You see, at the bottom of his business blog is a note that says

Can’t spell my name – use pstam.com

What a great idea. Paul has purchased a domain name that is a shortened version of his name and one that most people will be able to understand and spell.

So if you have a business blog consider how easy is it for people to find it online when they hear you speak out the name of your blog.

If you are not starting a blog from the get go and don’t wish to re-name your blog, consider if you could purchase a domain name that you could re-direct to your blog so that you don’t lose that all important blog traffic because people can’t understand your business blogs name when you speak it out loud.

 

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