As a certified Business Blog Consultant–I’m still awaiting the paperwork, but I’ve been assured it’s on it’s way–I work with a number of businesses on their blog and other Web marketing strategies. Being a blog consultant is tricky; much of our work is up front.
We often design a blog, set it up on either WordPress or TypePad, strategize with the client, identify influential bloggers in their industries, and show them how to work the software.
Often, that’s where our work ends. Some of our clients blog regularly and see the expected, positive results and return on their investment. Others, unfortunately, put up one or two posts and begin the shame spiral of neglect.
Although I’ll sometimes nag a client who’s blog is whithering on the vine, there’s not much I can do–short of ghost blogging–to get their blog back in shape.
Which is why I wrote Jumpstart Your Blog: A Business Blogging Workout Regimen. The article reviews some blogging basics along with the amount of time new bloggers should spent on each activity.
I’m not sure if this is a salvo against abandoned blogs, a wake-up call to companies that have neglected their blog, or a reality check to people who are thinking about a blog but don’t realize the time and passion that needs to be committed to a successful business blog…I guess I’ll leave that up to you to decide.
If you do have a new or lapsed blog, perhaps all you need is a workout strategy. What do you do when it’s been a while since your last blog post?