One of the coolest things about business blogging is the social interaction and community that is built when readers leave meaningful comments. Like a good story, a post elicits a response from the reader. As your community develops, the value of your brand increases. But this warm and fuzzy feeling that people get about your brand as they interact with you on your blog can be hard to measure and quantify. That’s where blog interaction metrics come in.

Building a blog to one or more interaction metrics can help you focus on what’s important - brand engagement.

Do you measure a successful post by the number of readers, bookmarks added to del.ic.ious, diggs, comments, number or quality of backlinks, or a combination of all the above? Some metrics have a place in your blog marketing scorecard, like number of comments. And some do not, like number of trackbacks (unless you like counting spammers — and that you could do all day!). Because the last thing you need is just more data for the sake of data.

Avinash Kaushik came up with some really nifty blog success metrics that really resonate with me. I bet they’ll resonate with you too. They are:

• Raw author contribution (posts per month and words per post)
• Audience growth (onsite & offsite, visitors and unique visitors)
• “Conversion” rate (comments per post)
• Citations (blog inlinks, Technorati rank)
• Ripple Index (# of unique blogs linking to your blog)
• Cost (time, hardware/software technology, opportunity cost
• Benefit / ROI (comparative vs. direct vs. “non-traditional” vs. unquantifiable)

As you start measuring the above and then gauging the success of what you’re doing on your blog based on these metrics, you can tie your activities back to something more meaningful than just the “hits” you’re generating.

If you want to learn more about metrics, I encourage you to watch the archived recording of a “Website Metrics and ROI” webinar that Avinash and I presented last year. No registration required. Just click and watch (or download). It’s 100 minutes of the two of us talking about our favorite metrics — not just for blogging, but also email marketing, web marketing, search marketing, and more. And if you just want to scan over our Powerpoint slides before you invest 100 minutes of your time (and I don’t blame you — time is precious!), here’s the PPT file. Enjoy!

What blog metrics do you value most? How do your readers interact with you? Do you have any particular reporting tools you recommend? Your interactivity is welcome and invited.

Feed readers are tools that keep track of the blogs you have interest in. You may use your feed reader to keep track of competitor’s blogs or blogs that will notify you of trends or important news. Whichever blogs you choose to add, there are some great ways that you can make use of that blog traffic.

Here are some of the ways that to generate traffic to your blog.

Build a Network

When you’re reading other people’s blogs, you’ll develop a network of like-minded individuals and people who share similar interests. You can also meet people to provide your products and services to and you’ll find people who have products and services that you need.

The beauty of creating a network this way is that the more you are on other people’s blogs and commenting on their posts, the more traffic you will receive. The thing to remember is that people love to have visitors on their site and they want to know who those people are. If you’re commenting on posts they have written, you can bet that they are going to appreciate that and check out your site as well.

Do This!

Register a feed reader account at a website like Newsgator (www.newsgator.com) or Blog Lines (www.bloglines.com) and add some feeds from your favorite blogs. Now, spend about 1 to 2 hours per week reading your blog feeds and comment on posts that you feel you can provide valuable feedback on.

Create Links Back to Your Site

By commenting on other people’s blogs, you’re creating a search engine ranking fiesta and all roads lead back to you! Page rank is determined by a number of things but one of those things is how many incoming links you have to your website. The more links, the higher you rank.

One thing to keep in mind though is that a simple comment is not going to give you much back in terms of valuable traffic and notoriety. When posting comments and creating these links back to your site, you want to be sure there is some substance in your comments.

Another way to create links back to your site is to write great blog entries that people will want to post onto their blogs. In the world of blogging, people ‘copy’ content all of the time and link back to the original author. This allows you to have a viral marketing source and you won’t need to do anything to generate this traffic.

One last way to create links back to your site is to add your favorite bloggers to your “Blog Roll” and request that they add you to theirs. If you have a lot of colleagues, friends or family who also own blogs, ask them to also add you to their “Blog Rolls.” All of these incoming links will increase your traffic AND your page rank.

Do This!

Right now, go to your blog and create a “Blog Roll” if you don’t have one already. Add your favorite bloggers to this list. Next, ask your friends, family and colleagues to add you to their links list on their blogs. Make sure that whatever you do in terms of links, it is reciprocal so that both parties benefit.

There are many ways to generate traffic but those are just a couple of the ways to utilize the RSS feed reader tool that you have to stay in the line of sight of your potential customers (and ideal clients).

Erin Blaskie is the owner of Business Services ETC, The VA Coach and VA Matchmaker. She services internet marketers, coaches, speakers and solopreneurs with their everyday operational needs which frees up their time to focus on the big picture. She can be found at www.erinblaskie.com.