November 24, 2014

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13

I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.

Secrets to a Faux Blogger’s Success: Fake Steve Jobs

Usually faux blogs get lambasted on the blogosphere for violating the unwritten business blogging rules of transparency, openness, and authenticity. (Remember Raging Cow?) Not so with “Fake Steve Jobs,” aka Forbes columnist Daniel Lyons, who gave a hilarious speech at the Web 2.0 Expo last Friday. The 25-minute video is embedded below:

Lyons’ main points about his successful blog are:

  • It’s material he’s excited about
  • He has fun writing on FSJ
  • He embraces audience participation
  • The mystique behind FSJ’s identity helped build the blog’s readership

Lyons covers three “Whys” behind the Fake Steve Jobs blog: why he got into blogging (fear and boredom), why he chose Steve Jobs (he’s narcissistic, Apple has bad PR, and Apple fans tend to be so, well, fanatic), and why it works (it’s the audience!). When he first learned of successful business blogs like Jonathan Schwartz’ at Sun Microsystems, Lyons thought it was a great idea. But what if one of those blogging CEOs went crazy and posted all kinds of un-photogenic, not-approved-by-PR material? Thus Fake Steve was born, and readers found it interesting. He had 90,000 monthly readers within 6 months of launch.

“I think what’s happening in media is profound and interesting. This thing [Fake Steve Jobs] is all very wrong, obviously very stupid and primitive, right? But it’s a great way to learn about how new media might work. I think the biggest change we’re going to have is the involvement of the audience. Where Internet media is going to get interesting is when we start really exploiting the uniqueness in it rather than paving a cowpath. First generation Forbes.com was, take the print magazine and put it online. Hulu was take TV shows and put them online. But when we start involving the audience, and having people form a group to entertain themselves, I think that’s going to get really interesting.”

 

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