January 19, 2018

Is Blogging Recession Proof?

There are two groups of people who apparently make hay during  a recession: journalists and Web marketers.

I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.

Business magazines run cover stories like “You Can Beat the Bad Economy.” (BusinessWeek Small Biz). Marketers talk about how to sell, market or profit from a recession in ezines, blogs, teleclasses and seminars. (I should know, I’m talking to a fellow marketer about doing a teleseminar on this very subject.)

There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts.  One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier.

Even with falling advertising costs, your blog still costs less; basically a few dollars a month in hosting fees. And, with a falling economy, there’s plenty of topics to discuss. A quick search of Technorati includes such posts as:

Hmm…maybe that last one hints that even bloggers aren’t immune to the recession…especially those who are reliant on Google Adsense to make a profit.

6 comments for Is Blogging Recession Proof?

  1. Thanks for mentioning my post in such a thoughtful piece.
    Take Care,

    Comment by Frugal Duchess — February 27, 2008 @ 10:36 pm

  2. Why not drop the price of all products in the US that is over two dollars by one dollar to boost the economy? Do it and see how much more buying power consumers have.

    Comment by John — February 28, 2008 @ 8:09 am

  3. […] in a post called, Is Blogging Recession Proof, Business Blog Consulting provided a great answer to what to do in a recession. There is one truism […]

    Pingback by Home Office Warrior » Recession equals the opportunity to market your business — February 28, 2008 @ 2:54 pm

  4. […] recession hits (A view on PR from Silicon Valley) -Recession Marketing (Branding Strategy Insider) -Is Blogging Recession Proof? (Business Blog Consulting) -Marketing through a Recession (Fiducial […]

    Pingback by PR Conversations » Entertaining the “R” word. Will you embrace, spin or hide from that elephant in the room? — February 29, 2008 @ 11:53 am

  5. […] at Business Blog Consulting, Rich Brooks asks “Is Blogging Recession-Proof?” Well, what do you think? Is […]

    Pingback by Coffee Break — March 2, 2008 @ 1:11 am

  6. […] at Business Blog Consulting, Rich Brooks has built up a good argument for blogging being recession proof that is worth […]

    Pingback by Can Blogging See Your Business Through The Recession? — May 17, 2008 @ 12:00 pm

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