There are two groups of people who apparently make hay duringÂ a recession: journalists and Web marketers.
I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.
Business magazines run cover stories like “You Can Beat the Bad Economy.” (BusinessWeek Small Biz). Marketers talk about how to sell, market or profit from a recession in ezines, blogs, teleclasses and seminars. (I should know, I’m talking to a fellow marketer about doing a teleseminar on this very subject.)
There is one truism to a recession: market more. Yes, while everyone runs for cover, this is the time for you to ramp up your sales and marketing efforts.Â One of the most cost-effective ways businesses can do this is through a blog. And, as every one else scales back on marketing, it makes your life so much easier.
Even with falling advertising costs, your blog still costs less; basically a few dollars a month in hosting fees. And, with a falling economy, there’s plenty of topics to discuss. A quick search of Technorati includes such posts as:
- My Survival Story: 20 Recession-Proof Ideas
- Dollar Weakens, But Some Investors Are Betting on a Comeback
- GOOG Stock Tanks on comSCORE Reports of Paid Search Clicks
Hmm…maybe that last one hints that even bloggers aren’t immune to the recession…especially those who are reliant on Google Adsense to make a profit.