August 1, 2014

How To Name Your Business Blog

Posted by: of BizGrowthNews on 04/24/08

One of the questions I often get asked is how to name your business blog or name your business.

Many people call their business blog by their own name which is great especially if you are in the area of professional services and want to be known online by your name, therefore building your personal brand online.

In fact I always recommend that you purchase your own name as a domain name whether you are ready to start business blogging or buiding your personal brand online.

However I always consider whether the name of your business blog will be easy for people to understand if you speak it outloud on a teleseminar, at a speaking event, on a podcast, at a networking meeting, at a speaking gig or when on the radio.

My name is difficult for many people to understand and also difficult for many people to spell – in fact other than my family, I do not know anyone who has ever correctly spelt my surname when first meeting me - you pronounce it ‘Day’ but you spell it ‘De’.

That’s one of the reasons I chose a name for my main business blog ‘Biz Growth News’ - it’s relatively easy to understand when you say it outloud and it does what it says on the tin – I share strategies and insights about growing your business.

My business blog sits on my portal site represnting me online and after naming my business blog, I purchased a domain name for ‘Biz Growth News’ which points across to the blog.

I recently came across a great business blog by Paul Stamatiou. Paul as obviously recognised that his surname is difficult to pronounce and spell correctly. You see, at the bottom of his business blog is a note that says

Can’t spell my name – use pstam.com

What a great idea. Paul has purchased a domain name that is a shortened version of his name and one that most people will be able to understand and spell.

So if you have a business blog consider how easy is it for people to find it online when they hear you speak out the name of your blog.

If you are not starting a blog from the get go and don’t wish to re-name your blog, consider if you could purchase a domain name that you could re-direct to your blog so that you don’t lose that all important blog traffic because people can’t understand your business blogs name when you speak it out loud.

4 comments for How To Name Your Business Blog »

  1. I have been considering stting up a blog on my website Website Properties.com to discuss the trials and tribulations of the process of buying or selling a website business. Dealing with everything from the fundamentals that determine the appraisal value to managing clients emotions is a very interesting subject that doesn’t get a lot written about. I was considering naming the blog after our site, but like Godaddy’s CEO and founder, perhaps I should consider branding my name and expertise instead – perhaps for the future PR potential and expertise recognition?
    David Fairley
    Founder Websiteproperties.com

    Comment by Internet Business Broker — May 2, 2008 @ 6:21 pm


  2. I like the idea of using the word “News” in the title of the blog. I’m trying to figure out a name fro my blog right now and I think I’ll use that… Something news…

    Comment by Jeff The Abunza Guy — May 5, 2008 @ 9:56 am


  3. Yes, I agree, purchase your own name as a domain, but whether it is best policy to use that as your blog name, well I disagree.

    Try something a little more intriguing, original, memorable and with a strong keyword built in.

    Or build yourself a personal brand online and try to market that on its own in all you do.

    Comment by zowoco — May 5, 2008 @ 9:59 pm


  4. [...] From Krishna De of Business Blog Consulting, How To Name Your Business Blog [...]

    Pingback by You Can Improve Your Business Blog’s Image Easily with Little or No Cost (Business Blogging Basics) — June 16, 2008 @ 2:30 am


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