October 6, 2015

How to Restart a Blog When You’ve Been on Hiatus for Three Years

Posted by: of Stephan on 05/14/13
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I left my blog dormant for a few years, but I’m finally back in the saddle! I drafted up a post entitled “How to Restart a Blog When You’ve Been on Hiatus for Three Years” because it seemed fitting. Here are my main points to get you started:

1. Jump in and write something. No apologies. Or a lengthy explanation or justification for being off the grid.

2. Get some tools or processes in place that will make it as painless as possible to post. Like Dragon – which incidentally is available as an iPhone/iPad app.

3. Hire a virtual assistant if that will help you. (More on using VA’s in a future post).

4. Roll out a site redesign at the same time to let everybody know you’re reengaged and committed.

5. Don’t try to get all your readers all caught up on your life all in one post. You’ve got plenty of fodder for many blog posts – so save it for later.

6. Finally, silence the perfectionist in you. I have this bad habit of pouring over my blog posts – my articles even more so – trying to make them perfect. I put a dozen hours or more into articles on search engine land. That’s crazy. That’s not good use of your time. Much better to freeze all those great ideas and insights stuck in your head – share them with the world. It’s okay if the sentence structure isn’t always on the mark. It’s a blog post for Pete’s sake.


Posted by: of ExecutiveSummary.com on 04/14/04
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Clip-n-Seal is an innovative consumer product, a plastic rod and clamp device, in various sizes, that seals bags securely. The company behind it has embraced blogs whole-heartedly. Not only do they maintain their own blog, under the News section of the site, which is a mix of customer news, marketing initiatives, PR coverage and other miscellaneous customer information, but they also have embraced blogs as a marketing outlet. Notably, they were one of the first advertisers for Blogstakes, a sweepstake program that drafts other bloggers in its promotions, which, they attest, was very successful for them in raising their awareness around the Net and lifting their Google rank.

In a recent post, founder D.L. Byron describes what it’s like to get BoingBoinged (we can only imagine).


Club 95

Posted by: of ExecutiveSummary.com on 04/8/04
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Bar and restaurant blog.


Stonyfield Farm

Posted by: of ExecutiveSummary.com on 04/8/04

You can’t get a lot more CPG than milk. Well going hog wild, as it were, this environmentally conscious organic dairy has no less than five “Blog ‘Cow’munities!” (their pathetic joke, not mine):

  • Strong Women Daily News
    The latest news and insights from our Strong Women partners

  • The Bovine Bugle
    Daily moos from the Howmars Organic Dairy Farm

  • The Dairy Planet
    Daily ways we try to nurture and sustain the environment

  • The Daily Scoop
    Moos from inside the Yogurt Works

  • Creating Healthy Kids
    Daily updates from our Menu for Change healthy food in schools program

UPDATE: On June 7, the company put out this press release, calling attention to their blog initiative, quoting yours truly as an expert in the space.



Posted by: of ExecutiveSummary.com on 04/8/04
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Gary Leff

Good travel industry blog from a business that focuses on frequent flyer mileage services:

Founded in 1986, Frequent Flyer Services has created a unique niche for itself within the travel industry as a company that conceives, develops and markets products and services exclusively for the frequent traveler. Its focus and distinctive competency lie in the area of frequent traveler programs.


Microsoft’s Channel 9

Posted by: of ExecutiveSummary.com on 04/6/04
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Utterly brilliant example of a business blog from a somewhat surprising source: Microsoft. Brilliant in terms of philosophy (well thought out) and execution. Here is a post that lays out the The Channel 9 Doctrine, and here is the "What the…" schpiel in the left-column of every page:

Channel 9 started as a personal story from one of us about fear of flying. Lenn realized after years of dealing with it, that it was actually a fear of the unknown. The fear was conquered through learning. The more transparency into what it took to fly a plane, the more the fear went away. Lenn got to know pilots who flew planes everyday, and every time he flew he turned on Channel 9 on the in-flight audio system to listen in to the cockpit.

We think developers need their own Channel 9, a way to listen in to the cockpit at Microsoft, an opportunity to learn how we fly, a chance to get to know our pilots. Five of us in Redmond are crazy enough to think we just might learn something from getting to know each other. Were we wrong? Time will tell.

Join in, and have a look inside our cockpit and help us fly the plane.

Welcome to Channel 9.

One of the most innovative features of the blog is the use of video clips of developers interviewing each other. You know it’s the real deal when these not-exactly telegenic gentleman (I haven’t seen any women yet) cite a Star Trek movie as informing their programming considerations. Serious geeks, in addition to the video blog posts, the site comes complete with a moblog and a wiki.


Six Apart

Posted by: of ExecutiveSummary.com on 04/5/04
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Mena Trott

Publishers of the popular Movable Type and TypePad blog publishing tools, Six Apart maintains several customer service blogs, including:

  • SixApart’s homepage for general company news.
  • Mena’s Corner, from Six Apart’s president and co-founder Mena Trott, “is our outlet for updates about Six Apart and the weblogging space through our perspective. It is, an attempt, to show the inner workings of a start-up and let the outside world understand the challenges we face and achievements we accomplish.”
  • Everything TypePad, for product and customer service announcements about the company’s hosted solution, TypePad (which is what we use to produce BusinessBlogConsulting.com).
  • Movable Type’s homepage is also a weblog with product annoucments and customer service news for that product.
  • Mena.Typepad.com, company president Mena Trott’s personal blog
  • Ben.Stupidfool.org, Six Apart’s CTO, co-founder and Mena’s husband and high school sweetheart (awwww) Ben Trott’s blog, which it looks like he doesn’t update lately.



Posted by: of ExecutiveSummary.com on 04/5/04

It’s disappointing that Blogger.com, the guys who basically invented blogs (now owned by Google), don’t showcase the potential of business blogs more prominently with their own service, but they do update Status.Blogger.com sporadically, pertaining to system status issues, and Blogger.com’s homepage is itself a blog, though it likewise appears to be updated only once or twice a month. On the other hand, several folks on Blogger’s management maintain their own blogs, including Evan Williams, Jason Shellon and Biz Stone.



Posted by: of ExecutiveSummary.com on 03/31/04
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Robert Scoble

Robert Scoble, a Microsoft employee whose role is customer "evangelist," regularly posts a dozen or two entries a day, often into the wee hours, on subjects ranging from business travel, blog culture and general tech trends, but it’s mostly all Microsoft, all the time. No question, Scoble takes to the medium like a fish to water, speaking his mind and engendering large and loyal following. A poster child for how to do business blogging right, both as a thought leader and customer servant.

One post is a useful one for all our readers, The Corporate Weblog Manifesto.


CKER Radio Community Calendar

Posted by: of ExecutiveSummary.com on 03/24/04

Edmonton radio station’s community calendar. This is a perfect example of a business blog — many radio stations could copy this model.


Alberta Entrepreneurs Association

Posted by: of ExecutiveSummary.com on 03/24/04
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Another great example of a small organization using a weblog to keep the site dynamic and useful.



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