September 1, 2014

Stonyfield Farm

Posted by: of ExecutiveSummary.com on 04/8/04
stonyfield.gif

You can’t get a lot more CPG than milk. Well going hog wild, as it were, this environmentally conscious organic dairy has no less than five “Blog ‘Cow’munities!” (their pathetic joke, not mine):

  • Strong Women Daily News
    The latest news and insights from our Strong Women partners

  • The Bovine Bugle
    Daily moos from the Howmars Organic Dairy Farm

  • The Dairy Planet
    Daily ways we try to nurture and sustain the environment

  • The Daily Scoop
    Moos from inside the Yogurt Works

  • Creating Healthy Kids
    Daily updates from our Menu for Change healthy food in schools program

UPDATE: On June 7, the company put out this press release, calling attention to their blog initiative, quoting yours truly as an expert in the space.

Link

2 comments for Stonyfield Farm »

  1. TWO MONTHS AGO, I OPENED A SEALED CONTAINER OF STONYFIELD FARM VANILLA LOW FAT YOGURT. AS I STIRRED IT, I DISCOVERED A BROKEN TOOTH PICK IN THE BOTTOM OF THE CONTAINER.
    I CONTACTED CUSTOMER SERVICE, WAS ASKED TO SEND THE EMPTY CONTAINER AND BROKEN TOOTH TO YOUR COMPANY.
    I DID. I HAVE NEVER HEARD A WORD AS TO HOW THIS HAPPENED, WHAT MEASURES WERE TAKEN TO INVESTIGATE
    HOW THIS COULD POSSIBLY HAPPEN.
    I CONSIDER THIS A SERIOUS AND POTENTIALLY DANGEROUS SITUATION

    I QUESTION THE CONSCIOUSNESS AND ETHICS OF PEOPLE WHO
    ARE RUNNING YOUR COMPANY.

    I WOULD LIKE TO KNOW THE OUTCOME OF THIS SITUATION.
    I AM NOT ASKING FOR, NOR WOULD I ACCEPT COUPONS.
    I WANT TO KNOW WHY AND HOW THIS HAPPENED.

    IF I DO NOT HEAR FROM YOU, I WILL REPORT THIS INCIDENT
    TO PEOPLE WHO WILL GET TO THE BOTTOM OF THIS.

    JANE LYONS

    I SENT MY ADDRESS AND PHONE NUMBER TO YOU WHEN I SENT THE
    CONTAINER.

    Comment by Jane Lyons — October 29, 2004 @ 8:06 am


  2. Jane’s note is a good illustration of why blogs may be a questionable gambit for some companies, particularly if you are planning to leave the comments open. (A tooth? Yuck! I once heard of someone finding a Bandaid in their pizza. Which is grosser?)

    Jane fails to observe, however, that my blog, BusinessBlogConsulting, where she left her comment, has ABSOLUTELY NOTHING TO DO WITH STONYFIELD FARM (as long as we’re screaming in all caps).

    Comment by Rick Bruner — November 17, 2004 @ 11:20 am


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