July 26, 2014

New Survey: Are Blogs Still Important for SEO and Why?

Posted by: of Online Marketing Blog on 01/27/10

Blog SEO SurveyA large number of companies are familiar with the process of starting a blog, but few have experienced the challenges of maintaining and growing a blog for more than a year. Understanding long term benefits is key to sustainable business blogging. One of the most notable benefits of publishing blog content, especially if optimized, is the compliment to search engine optimization efforts.

TopRank’s Online Marketing Blog recently conducted a survey with 326 Corporate, Agency, Small Biz and Independent marketers. Long time readers of Business Blog Consulting understand the SEO value of blogging, however, we wanted to check in with marketers with a variety of blogging experience to see what their experiences have been firsthand.

Key findings:

95% indicated blogs are used as part of their search engine optimization efforts
87.4% successfully increased measurable SEO objectives as a direct result of blogging
90% cited blogging as important, significantly important or a primary SEO tactic

Blogs are started for many reasons ranging from corporate communications in a newsroom format to conversational posts from executives or subject matter experts. When it came to SEO benefits from blogging, the top choices were:

  • Creat new optimized content
  • Linking from blog posts to optimized web site content
  • Attract external links
  • Increase crawl rate / frequency
  • Community building for content/links promotion
  • Content Syndication

The timeframe between starting a blogging effort and seeing results is a very common question for companies considering a blog as part of the marketing and communications mix. In the TopRank survey, respondents reported seeing SEO results fairly quickly:

94% of bloggers reported seeing measurable SEO benefits from blogging within 12 months
54% of respondents start to see SEO benefits from blogging within 3 months

After timeframe to see results, the next most common question about building a case for a corporate blog are the results. Adding a SEO effort to a corporate blog allows companies to increase the outcomes and reach of the content published. The top benefits from blog SEO included:

  • Increasing company site traffic
  • Increase company leads/sales
  • Inbound links
  • Referrals from the blog
  • Lead generation from the blog
  • Improved web site rankings
  • Increased blog traffic

Starting a blog purely for SEO reasons will make content sustainability difficult in the long run. A blogging strategy must meet meet other goals as well, especially those that involve engaging customers or interactions with readers. Other success measures from blogging include:

  • Increase overall online exposure. They won’t know about you if you don’t say anything, participate
  • Contribute to company’s bottom line goals in at least a semi-direct way
  • Branding and owning SERPS
  • Increase quality of site traffic
  • Improve visibility and prominence in search engine results is by far the most important, it’s all about search
  • Branding
  • Incease visibility and demonstrate the company is “up to date”

Convincing management that a corporate blog or any kind of blog is not always easy. Nor is long term creation of content and promotion. Many of the comments about obstacles to blogging centered around time, resources, measurement and a lack of awareness.

  • 67.2% cited resource issues as the most common objection to implementing a blog
  • 42% cited content sourcing issues
  • 35% didn’t see the benefit of blogging
  • Regulated industry or legal issues got in the way for 19.3

Is blogging here to stay? 92% of respondents feel blogging will continue to be an important content optimization and marketing tactic for the next 3+ years.

Read the full results of the Blogging and SEO Survey here along with a large number of comments from respondents on measuring success and SEO applications of blogging. Follow @leeodden on Twitter for more insights into Social SEO and Blogging.

7 comments for New Survey: Are Blogs Still Important for SEO and Why? »

  1. Blogging is very important it helps you to promote yourself as a credible source. Some customers do value blog posts and read them before they decide to buy. From an SEO point of view it can also help diversify your offering and perhaps promote areas of your business that are not quite as successful as others.

    Comment by virtual office — February 15, 2010 @ 9:12 am


  2. Blogging and commenting on other people’s blogs is also a powerful way to build “theme”. My theory is that Google’s algorithm weights “theme” more than people think. So if you are business consultant blogging and commenting on blogs with themes of business consulting, business advisors, management consulting and marketing consulting for example incrementally builds upon and reinforces your website theme.

    Comment by Jason Bresnehan — March 7, 2010 @ 1:35 am


  3. I truly believe blogging is beneficial to all businesses, not only for search engine reasons but to portray the company as an expert in the field they’re blogging about.

    Comment by Pavel Ushakov — March 17, 2010 @ 7:18 pm


  4. [...] Blogs Still Important for SEO and Why? [ Business Blog Consulting [...]

    Pingback by Why Networking with Other Bloggers is Important | Mobile Dummy — May 10, 2010 @ 4:43 am


  5. [...] New Survey: Are Blogs Still Important for SEO and Why? : Business Blog Consulting [...]

    Comment by free link building service — January 1, 2011 @ 12:59 am


  6. [...] 94% of bloggers reported seeing measurable search engine optimization benefits from blogging within 12 months, 54% reported benefits within three months … More from Are Blogs Still Important For SEO and Why. [...]

    Pingback by Blogging: Info, Stats, Tips, Trends, And Links | The Ibis Network — March 30, 2011 @ 2:39 pm


  7. Blogs are always important as far as SEO point is required.Nowadays almost every company is starting up with this blog procedure and it is gonna help you a lot in future.

    Comment by fhtm — April 13, 2011 @ 2:03 am


Leave a comment

(required)

(required but not published)

RSS feed for comments on this post. TrackBack URI

 

Syndicate:

RSS RSS Feed



Posts via e-mail

Enter your email address:

Delivered by FeedBurner

Recent Posts:

Archives:

Buzz Cloud:

Recent Readers:

Tag Cloud:

Categories:

types of depression migraine symptoms building muscle for women how to get rid of back acne fast how to beat depression treatment for depression painkiller addiction signs workouts for women