Got a package from J Wiley, the publisher, last month. It contained a copy of Personal Finance for Dummies and a letter. Here’s what the letter said:
It’s a new year, a start of new beginnings, challenges, and opportunities.
Maybe you’ve resolved to try something new, to challenge yourself, and expand your horizons. I hope we can help with that.
When you attended BlogHer last year, you indicated that you would like to take the Dummies challenge. With this book, I invite you to do so. Whether you choose to tell your readers about your project is up to you. I do hope that you experience the success that millions of other For Dummies readers have.
If you want to try even more, consider stopping by Dummies.com. For Dummies is already the most widely recognized and highly regarded reference series in the world. Now, Dummies.com is bringing the how-to brand you know and trust online, and whether that means directions on how to set up a new PC, make dinner in your slow cooker, knit your first sweater, or load your new iPod, you can trust Dummies.com to tell it like it is, without all the technical jargon. However you like to learn – by watching how-to videos, looking at photo step-by-steps, reading articles, or following our team of expert bloggers — Dummies.com will make everything easier.
Please share your experiences, for better or worse, with me. You can find me on Twitter (@elleinthecity), Facebook, or you can email me at —–@wiley.com.
Blogging at trueconfessions.wordpress.com
I edited out her email address as otherwise the spammers with their email address harvesters will grab her email address from this post.
I vaguely recall opting in for something book-related at BlogHer. So I’m pretty confident that this wasn’t a completely unsolicited reach-out. But even if it had been, I still wouldn’t have minded. What blogger would mind getting a free book, especially if it’s relevant/useful to them?
I congratulate Wiley on this blogger outreach campaign. I think it was tastefully done. And hey, you got a link out of it. Actually I gave you three. So it worked.
Anything Wiley should do differently? Hmm, well I found the letter quite dry. I didn’t really read it, just scanned it, as it was clearly marketingspeak. It would have been great if the letter was truly personalized to me and it was clear she had visited my blog. Now *that* would have been impressive!