When talking to people about the benefits of business blogs I often mention “establishing your credibility.” This goes hand-in-hand with “getting killer PR.”
Let’s face it, journalists are having to do more with less, so they’re more and more likely to turn to Google and other search engines to track down “experts” in a given field.
As you continue to build your blog over time, creating great content in a specific niche, Google’s more likely to return your blog as a result when a journalist starts researching a column or article. I’ve never hired a PR firm, and I work out of the top right corner of the US us locals call “Maine”, but I’ve gotten quotes in Inc., BusinessWeek Small Biz, and other periodicals and the local evening news because of our Web marketing blog.
In the Independent Street blog over at WSJ.com, Kelly Spors writes on How to Get Killer PR and gives five important tips. Just add “Write a Business Blog” as number six and you’re well on your way.
Good advice Rich. A few days ago I posted an article on travel & remote work for lawyers.
A PR team for a product mentioned in the article picked up the story in less than 24 hours, did a phone interview, and now are pitching the story to major legal publications. We didn’t have to do anything but be available for a phone interview.
Thanks for sharing the killer PR link. I’m going to look for Sweetriot at Sundance next year.
Comment by Sterling Okura | bizlift blog — March 20, 2008 @ 6:14 pm
Agree totally. And in this time of “economic uncertainty” a blog is a cost effective way to help you stay on the grid of customers and prospects. Make certain to link it to your web site and promote in your sig line as well and (hopefully) watch the buzz begin.
Comment by Adrian Miller — March 21, 2008 @ 5:44 am
[...] newspaper’s attention – they would find you on their own because of your business blog. Ask Rich Brooks, who has had ample enough experience in this respect. Share and Enjoy:These icons link to social [...]
Pingback by Killer PR: Benefit of Blogging | Biziki — March 21, 2008 @ 9:35 am
Wow, Nice Posting
Comment by Josh — March 21, 2008 @ 12:20 pm
Any advice for a boss that thinks that a blog isn’t a good marketing tool? I’m at my wit’s end trying to convince him we need tags and link capabilities.
Comment by ingrid — March 22, 2008 @ 7:13 am
Yeah, even octagenarian ad exec Mary Wells is blogging:
http://www.wowowow.com/post/if-you-are-not-born-rich-how-do-you-become-millionaire
Comment by Marjorie — March 24, 2008 @ 2:04 pm
@Ingrid - This article lists some compelling reasons for business blogging.
On a personal note, my fiancee setup a blog with only a few articles and picked up several new clients.
Comment by Sterling Okura | bizlift — March 25, 2008 @ 2:21 pm
Agree totally,thank you for sharing
Comment by mary — March 27, 2008 @ 8:48 am
Yes, i’m agree with you Rich. Blog can do anything if the content is great.
I hope, I can migrate my blog in wordpress to my own blog web site.
Comment by denny — March 27, 2008 @ 4:34 pm
Great post! I wrote an article a few days ago justifying why Every Business Should Have a Blog.
Thanks for sharing!
Comment by Terra Andersen — April 1, 2008 @ 5:17 pm
thank you for this great post i actually posted a few blogs around this same topic.
Comment by flash — April 5, 2008 @ 8:58 am
Terra, a little correction. Not every business should have a blog, but every CEO should have a business blog. This is a huge difference because a blog from the CEO has much more credibility, much more influence to customers.
Comment by Linas Simonis, PositioningStrategy — April 14, 2008 @ 2:26 am