April 18, 2014

Cirque du Soleil Does Killer Outreach to Bloggers

Earlier this month I went to Las Vegas to attend (and speak at) PubCon, a conference renowned among search engine marketers. Many of my fellow SEO professionals in attendance were also bloggers. The organizers of Pubcon, including Brett Tabke and Joe Morin, had the foresight to offer the bloggers an irresistible offer, a “Bloggers Night Out“…

“So to put a twist on things, we are excited to announce that we have secured several hundred tickets to some of the best live theatre that Las Vegas has to offer. After years of having conferences in this town we’ve made a few friends and now these friends of ours at venues such as Blue Man Group, Cirque Du Soleil, MGM Grand, Treasure Island and The Wynn Las Vegas have graciously offered us tickets for our attendees in the hopes that they wouldn’t mind compiling a little review telling them what you think of their shows.”

KaI was really, really impressed with the generous offer. So I put my hand up. And I’m pleased to say that I was one of the lucky recipients to the Cirque du Soleil show called “Ka.” I’m a huge fan of Cirque du Soleil and had high expectations for this show. And boy it did not disappoint! I had a great seat and to take the show in. It was quite a different show from the ones I had seen in the past, such as La Nouba, Alegria, and Saltimbanco. It was a spectacle full of warriors swinging from ropes and jumping off balconies. They did the most amazing stunts on the stage as it rotated and tipped to the vertical.

It’s really forward-thinking on Cirque du Soleil’s part to agree to participate in something like this for Ka and for their other show, Mystere. Not only did I enjoy their show immensely, but I was clearly happy to blog about it to tell you what an amazing time I had (as you read in the paragraph above).

Now my challenge to you: can you emulate Cirque du Soleil’s marketing prowess by giving something of significant value away to bloggers? Reach out with this gift to bloggers in a positive, non-demanding way, and then get out of the way so those bloggers can spread the word about your quality service, product or, in this case, show.

2 comments for Cirque du Soleil Does Killer Outreach to Bloggers »

  1. LOVE the idea and you’ve got me thinking. Free training, free consulting…well, quite frankly none of it sounds as cool as tickets to Cirque. Free training while on a trapeze? Mmmm, there ya go, maybe that will work. Have any good ideas for me? I am nothing if not flexible and, well of course, trainable.

    Comment by Adrian Miller — December 18, 2007 @ 6:44 am


  2. That’s called a conflict of interest, my friend. Or bribery. You get free stuff; they ask for a review. If you write a negative review, do you think you’ll ever get their free stuff again? You bloggers crack me up.

    Comment by Mateo — January 25, 2008 @ 5:00 pm


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