Incentives work. Our whole economy is powered by incentives — as one of my favorite business books Freakonomics reveals.
Incentives work in the blogosphere too. Commentors will respond to incentives. Motivate your readers to comment with the following WordPress plugins (hat tip to Blogtalks.net):
- Show Top Commentators — to publicly recognize and name your top commentors on your blog
- Link Love — to motivate your commentors to post comments, because they’ll get links and PageRank from you. Most blog platforms automatically nofollow the links in comments, so that no PageRank is transferred. This WordPress plugin removes the nofollow, so that your commentors will gain an SEO benefit from their comments. Just make sure that your blog is pristinely clean of comment spam. You don’t want to inadvertently link to what Google calls “bad neighborhoods.”
- Comment Relish — to send Thank You notes to your new commentors. The plugin ensures that you don’t send regular commentors repeated thank you emails. So don’t worry, you want be inadvertently barraging your commentors with an onslaught of spam.