April 23, 2014

Technorati Adds Authority Metric

Posted by: of Online Marketing Blog on 05/11/07

Technorati launched a blog authority widget last month but now that Authority score is showing up next to blog search results and on a new and improved blog profile page. I’ve been paying a lot more attention to Technorati since Online Marketing Blog the top 100 Favorites list and made an appearance on the top 100 Popular blogs list recently.

Basically, the Authority score is based on the number of blogs linking to your blog within a certain period of time. I had someone ask me if they should start promoting their blog differently in order to up their “Authority” score. My recommendation is, don’t do anything that isn’t going to further the main goals of the blog. Getting on a list that can send you traffic and build credibility is nice, but if those visitors don’t respond well to your content, they’re just drive by traffic.

3 comments for Technorati Adds Authority Metric »

  1. [...] not Google.  Just last week they added a new widget to their site that lets you see the “Authority Ranking” for each blog.  That number is directly related to the number of blogs that link to you.  [...]

    Pingback by Vario Creative Blog » Death of the Trackback - Will It Affect Technorati — May 17, 2007 @ 10:12 am


  2. I agree with concentrating on what’s most important about your blog . . . my Technorati authority actually dropped by one while my ranking shot up . . .
    I figured – hey, what the heck!

    Comment by Hey, Don! — July 23, 2007 @ 1:35 pm


  3. I have just started a blog to promote my business and I was wondering about the Authority rating on Technorati and what I had to do to increase it, so your advice is very helpful.

    Thank you.

    Comment by James Chapman — September 24, 2007 @ 7:00 pm


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