Too many articles about the legal ramifications of corporate blogs focus entirely on the negative side of blogs. This makes sense; corporate lawyers are hired with the intent of keeping the company safe and limiting risk. Marketing, extending your brand, and keeping employees and customers happy are someone else’s responsibilities.
However, As Blogging Grows, So Do Its Do’s and Don’ts, over at Law.com’s Legal Technology is a much more even-handed approach. (In fact, its do’s outnumber its don’ts about 2-to-1.)
There’s advice for public companies (do be mindful of security laws…risks associated with…making material misstatements that could manipulate the stock price and expose the company to liability for securities fraud under Rule 10b-5), companies with trade secrets, and just about anyone else.
The article can be summarized by the final quote:
The key to sticking with the “Do’s” is remembering that corporate blogging is like any other business communication that represents the company: Honesty and common sense go a long way to keeping the company (and its blog) on the right side of the law.