This is year 3 that my friend Alex Brown will be teaching an innovative undergrad class at the University of Delaware. Infotech Applications in Marketing and is probably one of the few of its kind that is required for marketing majors. In addition to presenting the lastest interactive strategies, including social media/blogs and search, students are required to blog their assignments.
Last year Alex used Shel Israel’s and Robert Scoble’s Naked Conversations along with John Battelle’s The Search: How Google And Its Rivals Rewrote The Rules of Business and Transformed Our Culture. Alex asked me if these books were still “appropriate” or if he should look at something different. Amazon lists 57 books for the search business blogging and 4734 for the search blog. So many books .. so little time!
What are your thoughts? If you were teaching an undgrad class on innovative internet marketing what books would you use? Keep in mind that the blog/social media aspect is a significant component of the course.
FYI – Alex is no stranger to online marketing, in addition to putting on the prof jacket, Alex is behind the highly successful Barbero blog, which last week pulled over 70k visits; and the Wharton Admissions Blog, the first blog that was developed as a value-add portal.