I almost have to wonder if the National Pork Board is practicing brilliant, subversive marketing.
If you haven’t heard, the NPB is suing a blogger. (Seems like the best stories always start out that way.) Jennifer Laycock, the blogger behind The Lactivist Breastfeeding Blog, has been threatened with a lawsuit for her t-shirt promoting breastfeeding that reads “The Other White Milk.”
The t-shirt was one of many available at her lactating store at CafÃ©Press including others that read:
- milk jugs, and my personal favorite,
- that’s my baby’s lunch you’re staring at.
I mean, when you go after a blogger, you’re begging for attention. According to her blog, Laycock has only made $8 off the shirt. I can’t imagine that this is a thread to the NPB or their tired advertising campaign.
If there are any global conglomerates out there looking for a little publicity in-and-out of the blogosphere please contact me. I’d be happy to riff on your advertising for a little mutual profiteering.