August 31, 2014

Understanding Second Life (or trying to)

Posted by: of BlogWrite for CEOs on 01/25/07

second_life_fortune.jpgA just published Fortune article makes the point (quoting IBM CEO Sam Palmisano) that the 3-D virtual world of Second Life is not just “eye candy” and may represent the “next phase of the Internet’s evolution.”

But as Alex Manchester puts it on the Melcrum blog: “… the waters are definitely still very, very muddy and I still think few senior execs that aren’t in the tech industry would go for it [Second Life].” Alex, I agree.

Although… I’m increasingly convinced that something is very real about this place (I’ve explored Second Life briefly). For example, the equivalent of US $1 million exchanged hands inside 2L in the past 24 hours. And the World Economic Forum, in Davos this week IRL (in real life), is doing interviews at Reuters’ Second Life bureau. Go figure…

Useful Link

Second Life: It’s Not a Game by Fortune senior writer David Kirkpatrick (Jan. 23, 2007)

3 comments for Understanding Second Life (or trying to) »

  1. [...] • Recent blog mentions: BusinessBlog Consulting, GigaGamez, ZDNet. [...]

    Pingback by Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » Forest meets Divo — January 26, 2007 @ 12:19 am

  2. They’ll be an interview published with Second Life at by 15th April.

    There are already two interviews there that discuss business blogging in some detail. Sun Microsystems 003 and SAP 005

    Comment by Ian Harkins — March 21, 2007 @ 4:23 pm

  3. I have read your article “Understanding Second Life (or trying to)” you make some good points. However, I believe business is not looking at the bigger picture of what the whole concept of metaverses really represent. You have seen the shift to a gobal economy over the last two decades. People are just now coming to understand this impact “Shift Happens” ( This has been brought about by the rapid developments in communications. Now a whole new means of communication is being created, the world of the metaverse.

    I have been tracking a development that I believe will have profound impact on product development. I would be interested in your take on the potential economic impact of metaverses/3D such as Second Life. I believe that this new phase of the Internet will have major economic impact to some sectors of the economy. The virtual world is creating communities based on relationships. These communities are global in scope but narrow in focus. Virtual worlds offer the ability to create virtual items. This is much like the beginnings of CAD and CAM. These virtual items are now being bought and sold in virtual economies. Right now artists, jewelry and clothing designers are coping Real Life articles and bringing them into the virtual world. It is only a matter of time before items are created in the virtual world that people will want copied in the Real World. Since many people involved in the virtual worlds communicate using Web 2.0, ideas and concepts from the virtual world spread very rapidly around the globe. These virtual communities are communicating at a level that has never been seen before. These global communities are collaborating to produce things in these virtual worlds. These virtual items are now competing with each other for attention, exposure, etc. The ones that reach critical mass can have Real World demand. In the future Real World companies will rapidly respond to this demand by providing these products for Real World markets. If this happens then it changes the economics by giving an advantage in cost and product cycle to the companies that produce products virtually first. Or the first companies that can turn the virtual demand into real life demand. Virtual products can be created anywhere in the world and the demand can be generated anywhere in the world. HP, Microsoft, IBM, etc. are all involved in metaverses either in the form of games like World of Warcraft or social ones like Second Life. The metaverses are here to stay, technology will improve, and access to high speed internet will increase allowing more people access to metaverses.

    I would be interested in what you think about the economic impact these metaverses could represent.


    Alexander J. Keenan

    Below are a couple of items to help make my case.

    A) There already exists Logistic Networks such as Lee Fung that have greatly decreased the production time required to produce clothing. Toyota now has the production cycle from time of order to delivery down to about 5 days for a vehicle made in Kentucky.

    B) Virtual makeup combined with RFID is providing insights into demand without using a real product.,1759,2088564,00.asp

    C) 3D laser body scans are already being used to get exact fits for clothing. This same information can be used to create avatar that match real life body measurements.

    D) Jewelry is now commonly designed by CAD/CAM

    E) Clothing currently is being designed using CAD/CAM

    F) Few new products are still on the shelf a year after they are introduced. Seldom does a product reach a million dollars in sales.

    H) Capozzi Winery Island created in Second Life is being used to help promote a wine that could not be available for years. They are building a brand before the product is available.

    I) Access to metaverses can be expected to increase due to increased access to broad band

    Comment by Alexander Keenan — June 28, 2007 @ 9:55 am

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