A just published Fortune article makes the point (quoting IBM CEO Sam Palmisano) that the 3-D virtual world of Second Life is not just “eye candy” and may represent the “next phase of the Internet’s evolution.”
But as Alex Manchester puts it on the Melcrum blog: “… the waters are definitely still very, very muddy and I still think few senior execs that aren’t in the tech industry would go for it [Second Life].” Alex, I agree.
Although… I’m increasingly convinced that something is very real about this place (I’ve explored Second Life briefly). For example, the equivalent of US $1 million exchanged hands inside 2L in the past 24 hours. And the World Economic Forum, in Davos this week IRL (in real life), is doing interviews at Reuters’ Second Life bureau. Go figure…
Second Life: It’s Not a Game by Fortune senior writer David Kirkpatrick (Jan. 23, 2007)