During the Search Engine Strategies conference in Chicago recently, the managing editor of WebProNews Mike McDonald did a video interview with BBC bloggers Stephan Spencer and myself about the “participatory web”.
Public relations agencies are scrambling and sometimes floundering at their efforts to use social media to further client branding and marketing goals. Mike asks some great questions ranging from “how do you make money with the participatory web?”, “What things should you do and what do you need to watch out for?” and thoughts on things like pay per post.
Stephan does a much better job at pronouncing “participatory” than I do, 
He also provides some great examples on how to be transparent as well as the consequences for not doing so.
Being good BBC bloggers, both Stephan and I mention Business Blog Consulting, in unison no less! Be sure to give it a view.
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