The Daily ‘Dog, the daily newsletter from Bulldog Reporter that goes to over 40 000 PR professionals in the US has a Pulse of PR survey on the site right nowÂ that showsÂ more than half of the respondents regard blogs and new media as theÂ trend that will most impact PR in 2007.
Yes, it’s an informal survey, and we don’t know how many people have responded so far.Â But it is an indicator.Â TheÂ number two item is ‘online media will continue to splinter into micro-granular niche outlets’.Â So I htink it’s safe to say PR has got the heads up.Â Online PR, new media, blogs and RSS feeds will be on their radar inÂ the coming year.
About time, too. Marketers have seen the light – and it isÂ a train coming the other way – theÂ Cluetrain. Search results are affecting brand perception and conversations are in full cry online. Corporate communicators need to learn how to join theÂ online conversation.