There’s something rotten in the state of the blogosphere.
Like most neo-narcisists, I have a Google Alert going on my name, or more specifically, the name of my company. Every day, I get reports on posts I’ve done that mention “flyte,” or traffic reports involving people named “Flyte,” or updates on the Brideshead Revisited movie that may or not be made, or, more recently, seeing my work appear without my permission at other blogs.
These blogs have invariably scraped content from a post of mine, sometimes w/credit, sometimes w/o, and used the content w/o comment to sell Google Ads. Of course, anyone coming to the site will invariably click on one of those ads, because the scraped content is often incomplete and thus incoherent. For example:
Although there are several Web sites dedicated to organizing and promoting … To start, I?d recommend using a hosting service that specializes in Podcasts. … His podcast, flyte: Web strategies for small business, is available at …
Yeah, I’d be proud of that.
Each time I find content that’s been scraped selling Adwords I report it to Google. Here’s how:
- Click on the link that says “Ads by Goooooogle.”
- Scroll down the following page and click on “Send Google your thoughts on the site or the ads you just saw.”
- Click on the “Also report a Violation?” link.
- Report to Google that this blog/site is scraping content from your blog (assuming they are.)
If it’s a Blogger blog you can also flag it for in appropriate content.
Unfortunately, I’m concerned that Google’s not concerned enough. After all, they make money every time someone clicks on one of these ads. While I like the people at Google, and I think they’re bright and they want to do the right thing, this may be a case of the fox guarding the chicken coop.
Recently, Search Engine Roundable reported that Google had a patent application named “Detecting spam documents in a phrase based information retrieval system,” so maybe they’re taking it seriously.
However, until they do take it seriously bloggers need to be watching that their own content isn’t being scraped and Adwords advertisers should probably require that their ads only appear at Google, and not on 3rd party sites.