The analysts at Gartner have made their predictions for 2007 and they sayÂ that blogging will peak next year and all the hype will fizzle out.
One of their top 10 predictions for 2007 is that the number of bloggers will level off in the first half of next year at roughly 100 million worldwide. The reason: most people who would ever dabble with web journals already have. Those who love it are committed to keeping it up, while others have got bored and moved on, said Daryl Plummer, chief Gartner fellow.
“A lot of people have been in and out of this thing,” Plummer said. “Everyone thinks they have something to say, until they’re put on stage and asked to say it.”
Well, that certainly put the cat amongst the pigeons!
It got a flood of media coverage and many bloggers weighed in too.Â Does this mean blogging will suddenly die and go away.Â No, the Gartner gurus say it will level off and the rapid growth we’ve seen with the blogosphere doubling every 6 months will go away.
There may well be 200 million ex-bloggers, butÂ dedicated bloggers with a real voice and an audience will continue to keep the conversation alive.Â And many of them are business bloggers.Â C level execs are only just getting comfortable with blogs and blogging. They’ve seen the success of business bloggers like Jonathan Schwartz of Sun.
“The trend is, I think, irreversible at this point,” said Shel Holtz in the USAToday article. “You’re having businesses that are showing some substantive results with well-thought-out, strategically planned corporate blogs.”
And that’sÂ what businesses are after – substantive results.