Toby Bloomberg used to be business blog consultant. Now, she refers to herself as a social media consultant.
Just for fun, I asked Toby what that was and here’s her reply.
My off the cuff answer would be – to help clients maneuver their way through the blogoshpere mitigating risk .. in other words helping them avoid the land mines. (Social media is the only strategy I know that has its roots in a culture; and the culture self-corrects if people color outside the
That begins with developing a strategy and setting goals. The benefit to that, as in any planning exercise, is spending time thinking through the process and the details. Success in social media is greatly attributed to making sure t’s are crossed and i’s are dotted. The more this industry matures (and yes, I do believe it is an industry) the more moving parts it seems to have .. it reminds me of a kinetic sculpture. By moving parts I mean: authoring a blog (multiple genres), blogger relations (see my post today www.divamarktingblog.com), social media as a research tool
(secondary and primary), advertising (on blogs and in RSS feeds).
Sure you can launch a blog without a strategy or the help of a ‘social media consultant’ but I would caution people who think that social media is a just a nifty, new type of a website .. they are missing the larger picture and the more significant long-range benefits.
Wow! Seems to me Toby knows from whence she speaks. I told her she should teach a course on this.
I’ve asked a couple of other consultants to speak to this issue, and will post their replies later on. You may wish to opine as well. If so, please leave a pithy (or not so pithy) comment.