August 28, 2014

Just What is a Social Media Consultant Anyway?

Posted by: of Blogging Systems Group on 12/13/06

Toby Bloomberg used to be business blog consultant. Now, she refers to herself as a social media consultant.

Just for fun, I asked Toby what that was and here’s her reply.

My off the cuff answer would be – to help clients maneuver their way through the blogoshpere mitigating risk .. in other words helping them avoid the land mines. (Social media is the only strategy I know that has its roots in a culture; and the culture self-corrects if people color outside the
accepted lines.)

That begins with developing a strategy and setting goals. The benefit to that, as in any planning exercise, is spending time thinking through the process and the details. Success in social media is greatly attributed to making sure t’s are crossed and i’s are dotted. The more this industry matures (and yes, I do believe it is an industry) the more moving parts it seems to have .. it reminds me of a kinetic sculpture. By moving parts I mean: authoring a blog (multiple genres), blogger relations (see my post today, social media as a research tool
(secondary and primary), advertising (on blogs and in RSS feeds).

Sure you can launch a blog without a strategy or the help of a ‘social media consultant’ but I would caution people who think that social media is a just a nifty, new type of a website .. they are missing the larger picture and the more significant long-range benefits.

Wow! Seems to me Toby knows from whence she speaks. I told her she should teach a course on this.

I’ve asked a couple of other consultants to speak to this issue, and will post their replies later on. You may wish to opine as well. If so, please leave a pithy (or not so pithy) comment.

14 comments for Just What is a Social Media Consultant Anyway? »

  1. This is also what I call myself. My clients range from small businesses who want to begin blogging to large firms who have great blogs, but want to help them be seen and appreciated.

    I’ve also helped social networking sites launch and I’ve taught PR execs how to communicate (with transparency, levity and professionalism) in the blogosphere. Some of what I do is directly related to video games and communicating with gamers, or taking part in social networking and social bookmarking (tagging), but most of it is directly related to blogging, podcasting and vlogging.

    Comment by Robyn Tippins — December 13, 2006 @ 11:12 am

  2. Toby’s got it going on – and she’s right. It is an industry!

    Comment by maggie fox — December 13, 2006 @ 2:45 pm

  3. Social Media Consultant – I like what it says, but I think I’ll stick with business blogging consultant. Something like 3/4′s of marketers haven’t heard the term, web 2.0, and our biggest problem is getting too far out on the edge. More titles, even clear ones like SMC, will make it harder for us to sell our services, at least IMO.

    Comment by Jim Durbin — December 14, 2006 @ 11:14 am

  4. to me, a social media consultant is versed in ALL forms of social media(wikis, blogs, etc) , and how they interrelate.

    Comment by mark — January 6, 2007 @ 6:30 am

  5. I agree with Toby, it’s not just about setting up a blog (or not setting up one), it is about crafting a more comprehensive strategy around how you are going to get impacted by this larger environment around you or can benefit from it.


    Comment by Rajesh — February 8, 2007 @ 1:19 pm

  6. Sure, blogging can be called a part of social media due to the fact that people can comment on your posts.

    However, I really have a hard time calling a business blog consultant a social media consultant just because it is a popular term these days.

    Social Media is generally thought of using various techniques and avenues to harness the power of social communities and softwares to market your goods or message.

    Just like there are many parts to being an SEO, if you are simply a good link builder then I would not really call you an SEO. Rather I would just call you a Link Builder.

    Knowing and consulting for just one of the hundreds of aspects to social media is hardly being a social media consultant.

    I don’t mean to come off as rude but all people are doing to just jumping on a new catch phrase for the value that comes with the term.

    Comment by Social Media Consultant — December 2, 2007 @ 10:43 pm

  7. I’m another using this term, my clients are educated in SEO and other parts of online marketing and believe that Social Media Marketing is the next step when SEO is used to it’s maximum. For me I have to know everything that could fall it the SMM category, which at the moment is anything that isn’t SEO. Blogging is a big part in it but SMM has to go 3D. Getting audio and video in use early will only help my clients in the super broadband days that a re coming

    Comment by Colin Boyd — February 28, 2008 @ 3:45 pm

  8. I think it’s just another term to confuse the suits.

    Comment by Patrick Sweeney — September 29, 2008 @ 5:00 pm

  9. I agree with Toby; by integrating all the aspects that deals with social media marketing under one term, social media consultant, you’re able to state clearly the ability to connect blogging and the social media sphere of tools and sites as a whole.

    I’m not really about titles, but it does lend itself to give a definition to others what it is professionals are doing in this space.

    I for one promote myself as a Social Media Educator and Ambassador, and not any kind of guru. I guess consultant could be added, but I want to educate and spread the word of the best social media marketing practices and yes, adding Social Media Consultant to the terms, might be confusing, but really, it’s in how we communicate it and sell it.

    Ed Bisquera
    Social Media Educator/Ambassador/and now Consultant! :-)
    Follow me on Twitter @edbisquera

    Comment by Ed Bisquera — September 13, 2009 @ 2:57 pm

  10. Here’s another interpretation:

    Angela @ Java Social Networking

    Comment by Angela Denby — February 17, 2010 @ 6:44 pm

  11. [...] 2006 to be exact – ┬áthat I asked the question in a post at Business Blog Consulting,┬áJust What is a Social Media Consultant anyway? The term was just emerging then. Talk about a short-lived profession! Filed Under: Social [...]

    Pingback by Just When You Thought It Was Safe to Call Yourself a Social Media Consultant | Paul Chaney, The Social Media Handyman — April 21, 2011 @ 8:47 am

  12. [...] tonight and was shocked to find that a blog post I wrote nearly five years ago – Just What is a Social Media Consultant Anyway? – still returns reasonably well in SERPs. It shows up on the 2nd page of returns for the [...]

    Pingback by Paying Homage to Business Blog Consulting and Social Media Consulting’s Early Days | Paul Chaney, The Social Media Handyman — May 5, 2011 @ 9:28 am

  13. Thanks Toby.
    Social Media Marketing Statistic is required to maintain for the successful result because the number helps to make future plan for the smooth running of business. There will be a specific trend tracking that you will want to use when you restore your social media marketing campaign. To track the analytical data which is very important we should use Google analytics , Woopra and Omniture. These are the most successful marketing gurus. While setting your market campaign find your target, then track the hits you get through each of the possible social media sites. Blogs can be tracked, too.

    Comment by Alex — May 23, 2011 @ 3:15 am

  14. Good Posting.
    Strategy and Brand Planning is also an essential step. To raise awareness and project your brand into the market place well-conceived branding is needed. Planning includes choosing the best social media platforms to invest time in to virally accelerate participation and results.

    Comment by Richard — May 23, 2011 @ 3:17 am

Leave a comment


(required but not published)

RSS feed for comments on this post. TrackBack URI




Posts via e-mail

Enter your email address:

Delivered by FeedBurner

Recent Posts:


Buzz Cloud:

Recent Readers:

Tag Cloud:


types of depression migraine symptoms building muscle for women how to get rid of back acne fast how to beat depression treatment for depression painkiller addiction signs workouts for women