Business Blog Consulting’s founder, Rick Bruner, hasn’t been seen or heard from lately, at least not here. I was beginning to wonder if he still existed. Lo and behold, I found he does. His name is attached to a new report released this month by DoubleClick, where he serves as Director of Research.
The report, titled Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth (PDF), talks about how marketers can make use of word-of-mouth marketing by “influencing the influencers,” those whose buying decisions tend to have greater impact on friends, family, and associates than others.