December 20, 2014

Blogging as a Marketing Tool – Ten Strategic Tips

Posted by: of Expansion Plus on 12/11/06

 Richard Nacht, president of Blogging Systems which specializes in blog strategies for the lending and real estate industries, has the following Top Ten strategic benefits of blogging,

  1. Search Engine Marketing
  2. Direct Communications
  3.  Brand Building
  4. Competitive Differentiation
  5. Relational Marketing
  6. Exploit the Niches
  7.  Media & Public Relations
  8. Position You as an Expert
  9. Reputation Management
  10.  Low Cost

Read more at the Daily ‘Dog

2 comments for Blogging as a Marketing Tool – Ten Strategic Tips »

  1. Thanks, Sally, for that mention of the 10 benefits. Those form the basis of the book Richard and I authored for McGraw-Hill, Realty Blogging. We appreciate it.

    Comment by Paul Chaney — December 12, 2006 @ 9:27 am


  2. [...] Brian Halligan of Small Business 2.0 has written a post listing those benefits (He calls them reasons) and references a post at Business Blog Consulting as the source. He refers to the list as “theirs.” Well, it’s not theirs, it’s mine. [...]

    Pingback by I Just Don’t Get Any Credit | Strategic Business Blogging — December 19, 2006 @ 11:31 pm


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