An excellent article in E-consultancy about online PR and why businesses are notÂ blogging.
His comments aboutÂ PR agencies applies as much to the US and it does to the UK
“Ask them to explain how Google works. Ask them about RSS. Ask them about anchor text. Ask them to give you some tips on online copywriting. Ask them why blogging would be a bad move, with all the above in mindÂ The fact is that most PR agencies are not even vaguely qualified to advise you on blogging, or even about online PR.”
If you are in PR or marketing andÂ you can’t answer these questions,Â you should have been at the Advanced PR tech worlshop in New York on Friday. Debbie Weil did a stellar job in the session on blogging.Â They also got podcasting, video, online news, search and social media.Â
There is another one on Friday 10th in San Francisco.Â No Debbie this time though – I will be speaking on blogs and social media.