What does this mean for you? It shows how you can drive traffic to your blog (or Web site). And, if you were a Chinese restaurant or sold Asian cooking implements, the power of driving qualified traffic to your blog.
It was a few Friday afternoons ago and I was a little fried. I read the miserable translation of the chopstick instructions on the chopstick wrapper (“Chinese glonous history?”) and found it funny. So I scanned in the wrapper and blogged about it.
I purposefully wrote a post title–which would become my page title–that should capture the interest of anyone wanting to learn how to use chopsticks, “Chopstick Instructions: How to Use Chopsticks.”
Within about two days I was number one for “chopstick instructions” and I find that I get a few people every day who come to my blog looking for chopstick instructions.
Now of course, I can’t take advantage of this audience. If any of them are interested in Web design and Internet marketing it would be a random occurance; certainly not worth the time of scanning in the wrapper and blogging about it.
However, it shows that there are people out there looking for help in certain areas of their life or business. What instruction manual or how-to can you post to your own blog to drive qualified traffic?
You need to get inside the head of your best customer or prospect, determine what she wants, and help her achieve it.
And, unlike your Web site that may have a certain structure, you can easily throw in how-to articles on your blog on anything you like, just to test the reaction. You can also write articles that might take advantage of current events, such as “How to Vote Twice on Election Day” or “How to Eat Your Kids’ Halloween Candy Without Them Discovering It.”
What are your best prospects looking to achieve? Now you have your writing assignment.