Nearly two thirds of adults intend to do theirÂ holiday shopping online this year. Take a tip from the major eTailers’ marketing playbook:-blogs, RSS feeds and viral marketing are what you needÂ to drive all those eager online shoppers to your site.
Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, like MySpace and Friendster, says the 2006 eHoliday Mood Survey released Wednesday. The study was conducted by BizRate Research for Shopzilla and Shop.org.
And don’t be misled by the perception that these sites are only for teens. More than half the visitors to MySpace are now 35 or over–up from less than 40 percent last year, reveals new data from comScore Media Metrix.Â
Of course they have to find your website – so 97.4 percent of eTailers invest in search engine optimization and marketing.
Since shoppers show signs of starting their holiday spree early in November, now’s the time to get your blog andÂ feeds up and running.Â Â Plan a holiday content strategy and create RSS Feeds that willÂ raise your search rankings and distribute your contentÂ into the news aggregator sites, making it easier for the online holiday shopper to find you.