Fellow Business Blog Consulting contributor Toby Bloomberg alerted me to this MySpacesque site for dogs and dog lovers: Dogster. If you thought a dog having a blog wasn’t out there enough, how about a dog with its own home page where it can share photos, connect with dog friends (a la LinkedIn and MySpace), and chat on forums as well as on its blog!
Dogster are monetizing the site through Google Adsense, banner advertisements and some sponsorship deals, but I think they have only scratched the surface of monetization with paid placement, contextually relevant text link ads and so forth.
I can’t imagine who the heck would actually pretend to be their dog talking and writing up a story from the dog’s perspective and posting it to this site or, worse yet, to maintain an ongoing DOG BLOG from the point of view of their pet. Sheesh! I imagine these are the same people who dress their dogs up in cute little dog outfits, surprise the little pooch with a dog birthday cake, and tuck them in at night into their doggie sofa beds.
The lesson for us business bloggers here is that it might make sense to think bigger picture — i.e. not just about creating a blog for our business or our client’s business, but rather expanding that vision and creating a full-blown social networking community where the blog is just a piece in the overall puzzle. Toby seems to think the concept has merit because she is offering a service to help companies create social networking communities. So give her a shout if you have an interest.