April 24, 2014

Tracking the buzz on the blogosphere

Posted by: of A View from the Isle on 08/16/06

From iMediaConnection this morning comes some hints at how to track the buzz around you and your business on the blogosphere.  The tips and techniques are good ones, but they miss a couple important things.  First let’s look at the metrics they suggest:

  • Technorati: Blogs linking to your site
  • Technorati: Total incoming links to your site
  • Bloglines: Citation search total
  • Analytics: Pageviews
  • Analytics: New Visitors
  • Analytics: Repeat visitors
  • Analytics: Referrals
  • Analytics: Organic
  • Analytics: Direct
  • Datasource: New Members/Subscribers/Customers
  • Datasource: Revenues from (direct sales/affiliates/partners/resellers/etc.)
  • Alexa: Weekly rank
  • Email: Opens
  • Email: Clickthroughs
  • Email: Forwards

Super.  Lot’s more here than just bloggy buzz, but let’s run with it.  Since I’m in charge of the metrics stuff at Qumana, well I’m usually up to my elbows in all this data.  So … what’s missing?  Well first an RSS reader.  The blogosphere is about immediacy if nothing else and you have to keep on top of it.  You need to subscribe to the RSS feeds provided by Technorati, Google, etc to be able to react and contribute to the conversation.  Bloglines and Lektora (disclosure I work for the company that makes Lektora) are two good choices.  Then for buzz and conversation measurement I really like BlogPulse.  Here is an example of a BlogPulse trend search comparing me (Tris Hussey), Debbie Weil, and Rick Bruner:

What this shows is that, well, sorry Rick … but no one is talking about you.  I tend to be talked more about than Debbie, except recently because Debbie just launched her book (man I gotta get cracking!).  Imagine doing this for your brand, CEO, competitors.  Something like this:

This compares Qumana (my company) to Ecto and Microsoft’s new Live Writer.  As you can see Qumana is talked about more than Ecto, but Live Writer is clearly a blogosphere darling at the moment.

Bottom line: check out the analytics article (there are good suggestions there), start subscribing to RSS, and add BlogPulse to your toolkit for some fast measurements on the bloggy buzz

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4 comments for Tracking the buzz on the blogosphere »

  1. Thanks, Tris. Very flattering. How about running a test of who’s actually cooler or down with the ladies, eh? Your blog is bigger than my blog, is that what you’re saying?

    Comment by Rick E. Bruner — August 16, 2006 @ 4:10 pm


  2. LOL. YW, Rick. I honestly thought you’d ping up higher. BlogPulse is a funny thing I guess. And more interesting I think my blog is really small potatoes … maybe it’s because I write on so many blogs.

    Comment by Tris Hussey — August 16, 2006 @ 4:32 pm


  3. Guys, guys… clearly I’m cooler. so shut up.

    :)

    D

    Comment by Debbie Weil — August 16, 2006 @ 7:41 pm


  4. Well, that is a given isn’t it Debbie.

    Comment by Tris Hussey — August 16, 2006 @ 8:51 pm


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