April 26, 2024

FUD about letting employees blog

Posted by: of Expansion Plus on 08/16/06
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Recent studies indicate that 85 percent of workers in America with Internet access admit to spending an average of 2 hours per day on personal e-mails and Internet activity, while 80 percent of employers monitor that activity, according to a press release from Bracewell & Giuliani

B  & G is giving Human Resource Management Association members in Texas the low down on employee surfing and blogging in the workplace and the legal implications of corporate monitoring of employee online activity.  

Different companies obviously see blogging very differently.  Here’s what Sun Microsystems has on their site;

Welcome to Blogs.sun.com! This space is accessible to any Sun employee to write about anything.

Sun certainly is not too concerned about their employees blogging. When he spoke at the Syndicate Conference late last year Jonathan Schwartz said they attribute the revitlization of Sun’s brand to their blogging.

But employee blogging can be a minefield.  Last year’s upset over the image posted by Niall Kennedy speaks volumes on this subject.  The flap over the image aside, Niall’s point about fear and the availability of the ‘new printing press’ in the hands of everyman is very valid.

Technorati supported Niall 100%, but it did create some backlash.

“We do not censor people’s blogs, and we take the censorship allegation extremely seriously,” wrote Dave Sifty. “I actively encourage our employees to blog, and to express their opinions. However, many readers do not make as clear a distinction between personal and work lives as many experienced bloggers do, and will view a provocative image on a blog in the worst possible light, especially when presented by the company’s Community Manager.”

There may well be bumps in the road when you start blogging in your business.   It’s a given with a new form of expression that gives a voice to anyone and everyone.

It’s wise to set guidelines for your employees when they blog.  But don’t let the FUD get you – the benefits blogging offers far outweigh any fears you may have.

 

 

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