Because it’s bogus.
What I mean is that, as amusing or clever as anonymous blogging can be (of course sometimes it’s nasty), it’s still slippery. Only half credible. And therefore ultimately an artifice. It’s not real. It’s not *authentic.* It doesn’t carry the weight of legitimate commentary.
The obvious, of course, is that an anonymous blogger is cloaked by er, anonymity, and can toss grenades at anyone or any company without fear of being personally attacked in return.
By contrast, the essence of effective business or corporate blogging is that it *reveals* something about the individual blogger… his or her smarts about a particular issue or discipline. We are usually as interested in the “who” of a good corporate blog, as in the “what.”
Ooooh too cool… here’s my back and forth with Amanda Chapel (aka Strumpette) that clarifies what I’m trying to say about anonymity as it relates to corporate blogging.