I talk with lots of different potential clients about adding weblogs to their online mix and am happy to roll out the usual list of benefits, including establishing a dialog with customers, offering up a 24×7 focus group, garnering feedback on potential product plans, and even featuring specific products or services to a dedicated subset of your community.
This time, however, I’ve received an email from a large ecommerce retailer with a slick Web presence but no “face” to the firm and sporadic problems with customer service and quality control. They ask:
“what you would do with a blog or two and what the benefits would be for us?”
Before I start free-associating my answer, I thought perhaps you, dear reader, might have some interesting or innovative ideas about how to leverage a blog to make an ecommerce company better in the online world?