March 29, 2024

Before you start your business blog … read blogs

Posted by: of A View from the Isle on 07/24/06
Comments Off on Before you start your business blog … read blogsLinking Blogs : Add to del.icio.us :

Over on the Blog Business Summit site there is a little bit about an inter-change between a blogger and a PR company.  The specifics aren’t really important to this post, the bottom line is though.  If you are a business about to start interacting with the blogosphere (starting a blog, blogger outreach, etc), you need to understand the audience first.

When you think about it, it makes perfect business sense.  Would you start marketing your product or service without doing demographic research?  Didn’t think so.  So, first read blogs, subscribe to blogs, search blogs.  Just get a feel for the audience.  And before you approach a blogger with a pitch, make sure he/she is open to them and if the pitch is relevant to them.

Do your homework so you don’t get burned.

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