Recently JupiterResearch dropped a media release that has the social media scene buzzing. And well it should for the prestigious JupiterResearch’s study revealed that “… 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.”
That’s significant. Actually, I found that to be a little too signifcant.
According the Fortune 500 Business Blogging Wiki (written by Chris Andersen of Wired and Ross Mayfield of Socialtext) Wiki to as of April 18, 2006 29 (5.8%) of Fortune 500 companies had a blog. If JupiterResearch’s analysis is correct and “nearly 70% of all site operators will have implemented corporate blogs by the end of 2006″ a lot of Fortune 500s (not to mention other large companies) are are going to be pretty busy building blogs during the next six month.
Even though I admit to a drink of that kool-aid every now and again, this sounded strange. I shot an email off to Peter Arnold Associates (PR agency) explaining that I was working in the social media space, was a blogger and wanted to post their client’s findings. I explained I found the analysis odd and asked for clarification on the methodolgy, how JupiterResearch defined “corporations” and “large companies” and how they came to their conclusions.
I received two lovely responses. The first: “Let me check in with someone on the research team at JupiterResearch to find answers to your questions. Iâ€™ll be back in touch as soon as I hear.”
The second: “Information about JupiterResearch reports are available to accredited members of the press for free and clients.
After looking at your blog link JupiterResearch has decided not to fulfill your request for more information since the blog* is closely tied with your company that serves as a consultancy. Iâ€™m sorry I didnâ€™t tell you this earlier, I didnâ€™t realize that your company and blog were so closely affiliated.
If youâ€™d like more information about becoming a client or purchasing a report, please let me know.”
Bloggers have gotten called on the carpet for jumping the gun and posting without fact checking. While we’re not journalists, the majority of business bloggers do feel an obligation to their readers to present accurate information.
BBC readers, I tried to find out the story behind the numbers for you before I posted that I thought these findings were .. shall we say out of the ball park optimistic. Based on the information presented in their media release, I caution you to look at JupiterResearch’s conclusions with with a few grains of salt.
If anyone has read the report and can explain how “nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006″ please drop a comment. I sure would like to know.