Are you curious about RSS industry benchmark metrics and RSS marketing best practices? Would you like to compare your RSS marketing results with those of your peers? Then you will be interested in the 2006 RSS Marketing Survey being conducted by MarketingStudies.net.
From the survey sponsor:
“Participate in the 2006 RSS Marketing Survey, conducted by MarketingStudies.net and aiming to research the RSS marketing landscape, to receive a free copy of the full 2006 RSS Marketing Survey Report, bringing you top RSS marketing best practices and metrics to compare your RSS marketing practices with those of your peers, to improve your RSS marketing results.”
Respondents will get a copy of the overview report including metrics and best practices.
MarketingStudies.net is run by RSS Marketing guru, Rok Hrastnik, who is the author of “Unleashing the Marketing and Publishing Power of RSS“. He also publishes a free report, “The Business Case for RSS“.
Rok and I did an interview in March 2005 on using integrated online PR, blogs and RSS for improved results in search engines. After re-listening to that interview, it’s amazing how much can change in a year. At the time, using Technorati tags and social bookmarks was pretty new. Now they are pretty standard fare from the smorgasboard of tactics for blog link building.
If you’re attending the ACCM conference next week in Chicago, you can see Rok Hrastnik in action duing a a session called, “RSS What marketers need to know“. At the same conference, I’ll be speaking on the “15 Sizzling Hot Search Ideas for Merchants” session.
For anyone involved with using RSS for marketing, then be sure to take the 2006 RSS Marketing Survey. There’s an opportunity to share your case study which may be included in Rok’s next book and your experience with RSS may help further this channel for marketing and communication.