September 3, 2014

RSS Industry Night Roundtable II – Ad:tech San Francisco

Posted by: of Made for Marketing on 04/10/06

Coinciding with Ad:Tech San Francisco April 26-28, the RSS Industry Night Roundtable II aims to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in RSS Advertising. This group will span the disciplines of RSS advertising, RSS manufacture, RSS aggregators and readers, and RSS purveyors and luminaries.

The event is free and seating is limited to 40 people. The event is sponsored by iUpload, PRWeb and Pheedo.

The first RSS Roundtable dinner, brought together some of the pioneers in RSS marketing and services including, Yahoo!, Microsoft, eBay, NewsGator, Simplefeed, Pubsub, Feedburner, Pheedo and Forrester.

The intent of this meeting is to discuss a number of key issues facing our industry and it’s chances for continued success. This meeting will also serve as a vehicle for our key industry partners to discuss mutual challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for the RSS advertising space. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers. Case studies on RSS advertising success will also be presented. Attendees will also be encouraged to share their stories.

Where: San Francisco, 10-15 minute walk from Moscone (location of Ad:Tech). Event location details will be sent to interested parties.
Time: 6:30PM – 9:30PM
Date: April 27 (second day of Ad:Tech)
Cost: Free dinner sponsored by iUpload, PRWeb, Pheedo, cash bar
RSVP:: Send an email to bill AT with your name, email, telephone and company name/address

There are so many topics that we can collectively address as an industry, however, it’s critical that we focus on the important few that address issues of RSS growth and adoption.

We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we’ll cover. At the end of the document are additional topics that can be discussed if there is additional time.

–> Lack of standardized RSS metrics
–> Lack of presentable case studies and best practices
–> IRSS mass syndication
–> Actual RSS penetration
–> Rich-media advertising

Ideally, the event will attract around 40 high level leaders from within the RSS and Advertising industries including the following disciplines.

RSS Manufacturer
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research

If you are interested in attending, please send an email to bill AT with your name, email, telephone and company name/address.

2 comments for RSS Industry Night Roundtable II – Ad:tech San Francisco »

  1. [...] This thinkers’ dinner brought up plenty of questions and not a lot of answers. As Pheedo’s Dana VanDen Heuvel blogged in advance, the topics up for grabs were: [...]

    Pingback by » Dinner and a Feed - The 360 — April 28, 2006 @ 7:02 pm

  2. Thanks for an interesting and fun evening!

    Comment by Susan Kuchinksas — April 28, 2006 @ 7:04 pm

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