The New York Times reports on efforts by Wal-Mart and its PR firm, Edelman to influence public opinion by providing information to bloggers. Nothing wrong with that, but apparently a number of the bloggers picking up on the information are posting it word for word and not citing the source.
Pitching blogs is picking up steam as a public relations activity by companies big and small. Wal-Mart’s Mona Williams is quoted on MediaBuyerPlanner.com: “As more and more Americans go to the internet to get information from varied, credible, trusted sources, Wal-Mart is committed to participating in that online conversation.”
While the issue getting attention stems from the way in which bloggers are posting the news and information, it’s Wal-Mart and Edelman that are left to deal with all the less-than-desired blog buzz that will result.
This is just another lesson for corporate PR on the right and wrong way to implement blog public relations and WOM marketing.