Analysis firm Cymphony and PR agency Porter Novelli have partnered to conduct research into how companies are executing their corporate blog strategy with a research survey called Corporate Blog – Best Practice. If you’re involved with business or corporate blogging, this survey is for you.
Jim Nail of Cymphony emailed me the details:
“The survey is delving into some of the unglamorous but important questions around corporate blogging: who actually manages the blog? Who actually writes the posts? How often? What tools do they use to monitor blogs? How often? Thereâ€™s lots of talk about the reasons why companies should have blogs and what types of information they should include, but I havenâ€™t seen anything about these practical day-to-day implementation issues that companies need to work out to effectively manage this channel.”
After you take the survey, you have the option of providing contact information to receive a executive summary of the findings and an invitation to a webinar where the full report will be provided.
After getting Jim’s email, I recalled the Blogger Survey conducted by Technorati and Edelman last year that provided some interesting insights focusing on how bloggers interact with companies and PR firms. The Corporate Blog – Best Practice survey focuses more on how businesses use blogs and it will be interesting to compare the results with previous research.
If the name Jim Nail is familiar, I mentioned him in an earlier post on blog buzz from a panel at the New York Search Engine Strategies conference. Jim was at Forrester for 8 years prior to joining Cymphony.