January 19, 2018

Analytics for Blogs

Posted by: of Online Marketing Blog on 03/14/06

With the growing number of businesses launching blogs, there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some use the same stats programs as for a regular web site such as Google Analytics.

There is a distinction to be made though, since the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.

What options for blog focused analytics are out there?

blogbeat is a fairly new hosted blog stats program that caters specifically to the needs of blog content publishers. It plays well with FeedBurner and offers tabs of information separated by: Posts, Visitors, Referrers, Searches and Links. There’s a free trial period and then a small monthly fee.

Google recently purchased Measure Map which also pays more attention to blog-centric information, but they are not adding any new accounts at the moment. I have not been able to try it myself, however Solution Watch offers a rundown and screen shots of Measure Map.

Performancing Metrics stands out as a measurement tool meant for blogs. To get an idea of the features offered, see the post by Ahmed Bilal who reviews Performancing Metrics or the breakdown by Darren Rowse who also includes screen shots.

Performancing Metrics offers ad tracking, real-time blog stats, the ability to track mutiple blogs with one user account, RSS 2.0 feeds of your stats (how cool is that) as well as many other features.

I did a short interview yesterday with the Nick Wilson, co-founder of Performancing where he clarifies the Performancing mission as well as where their blog metrics offering fits within the services being developed for pro bloggers.

Performancing Metrics public beta launched today and is now taking on free accounts.

5 comments for Analytics for Blogs

  1. Analytics for blogs is important so is analytics for RSS… if you only get stats for your blog you only get half of the picture. This is where company like Feedburner and StepWebz come along… these two services let you measure your feed audience… very important as more and more people subscribe to rss feeds.

    Comment by Rod Harris — March 15, 2006 @ 12:01 pm

  2. That’s true Rod. In fact, RSS analytics is a good suggestion for Performancing and I will follow up with Nick about that.

    I will also check out StepWebz.

    Comment by Lee Odden — March 15, 2006 @ 12:11 pm

  3. Good articles. Thanks for it.

    Comment by bedava mp3 indir — April 5, 2006 @ 5:15 am

  4. Thanks for these useful tools.

    Comment by Sherrilynne Starkie — April 9, 2006 @ 5:10 am

  5. Google Announces Analytics for Blogs….

    Google have announced that they have purchased Adaptive Path’s Measure Map. This is an analytics package specifically tailored for blogs….

    Trackback by Brightlamp Technology — April 18, 2006 @ 2:13 pm

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