Steve Rubel has made the big leap from CooperKatz to public relations giant Edelman:
“After five years at CooperKatz, I felt it was time for me to take the next step in my evolution. So I am excited to announce that I will be joining Rick Murray’s team at Edelman (the world’s largest independent PR firm) on February 27 as a Senior Vice President. I will be working out of their New York office.”
He humbly says he’ll be doing pretty much the same thing, just a bigger organization. One big question is, what happens to Micropersuasion? Apparently CooperKatz will rename their blog practice to Cogence and Edelman will not use the Micropersuasion name in any of their service offerings. Steve will be able to continue using the micropersuasion.com domain name. Further details can be found on the Micropersuasion blog.