I did PR for a while, and I was a journalist for quite a while, and one formula I’ve always been a fan of is “free stuff.” I especially endorse the idea for bloggers, particularly when you’re transparent that there are no explict expectations. As far as marketing dollars go, it’s a pretty cheap strategy. Hit or miss, but so is most of marketing. In that spirit, here’s a plug for an honest pitch (and note, I’m aware that they’re getting exposure from my even posting this without my even trying to get the free stuff, but that just proves my point that this is a good PR strategy):
It’s probably Hugh MacLeod’s fault for giving away free wine to bloggers and now free dinners (not to mention John Scott’s latest attempt to grow traffic with talk of a $10,000 prize to a reader of his blog), but today Hillstead Publishing announced they’re giving 250 copies free to bloggers, of a book called “Living the Artist’s life”.
Unlike other book giveaways, there are no requirements to review, blog, or link. Time will tell if the ‘coversation’ gets bigger.
Disclosure: I am the webmaster of the book’s website
Besides, I’m all for blaming things on Hugh.