This is one of those great “some companies really ‘get it’” stories, the kind of thing I love to hear about as someone riding the very tip of the technology rocketship (think Slim Pickens in Dr. Strangelove and you’ll have my mental image exactly). Prentice-Hall Business Publishers have the same challenges that any company today faces, including motivating the sales force, identifying the key message or messages for marketing and making sure that the team stays on message rather than wandering off into pointless information that isn’t going to close any sort of deal.
But unlike most companies, PH decided to tackle the problem with blogs, podcasts and simulation games. It’s darn interesting:
What have you done to help your sales team succeed today?